Bloggers and book bloggers dream of landing even one book deal for the content they publish on their sites. In 2006, Jessica Hagy started a blog on a whim. She drew cheeky graphs and charts on 3 x 5 inch index cards at www.thisisindexed.com. Now her site houses close to 3,000 cards, and in 205 […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]