For your blog to succeed—to gain traction on the Internet or in search engines and to gather a loyal following of readers, you must publish posts often and consistently. Don’t blog if you want an easy or fast way to make money, gain expert status, or land a book deal. Blogging takes patience and hard […]
5 Steps to a Blogged-Book Plan
I know few writers who feel they have enough time to work on their books. Most tell me they want to be more effective and productive because they need to promote their books as well as write them. That’s why I developed the blog-a-book strategy. It allows you to write, publish and promote a book […]
How to Self-Edit as You Blog Your Book
When you blog a book, you publish the first draft of your manuscript in cyberspace. However, you still need to share great content. How is that possible when you aren’t sharing “finished” work with the world? You must learn to do a great job of self-editing your early posts—or versions of your manuscript—so they appear […]
5 Blogging Tasks You Can Outsource Easily
Blogging, or blogging a book, involves more than writing. Each time you publish a post you complete a variety of tasks, including finding a photo or piece of art, formatting your post, and search engine optimization. Additionally, before you ever write you might go through a research process. This can be time and effort intensive. […]
How to Conduct a Market Analysis for a Blog or Book
Every time I speak about the need for a business plan for a book or blog—or a blogged book—someone asks me the same question: How do you find the market for your book and analyze it? The short answer is: Google it. But there’s more to it than that. First, understand that you need to […]
What Type of Subscribers Do You Need?
Many bloggers think they need to build their subscriber list. It’s true, but what type of subscribers do you need—blog post or email subscribers? That may seem like a silly question to you. After all, you need and want subscribers to your posts, right? Indeed, you do. These subscribers get notified each time you publish […]
Change the World with Your Blog Posts
I know why you became a blogger: Your passion and sense of purpose inspired you to blog. Indeed, each time you put your fingers on the keyboard, you have the opportunity to make a positive and meaningful difference in the world with your words. However, you can transform more lives if you publish your words […]
The Second Edition Book Launch Begins
I’m excited to announce that this week…actually yesterday…marked the first day of the official How to Blog a Book Revised and Expanded Edition book launch. I’ve got two concurrent tours in place with tons of opportunities for you to learn more about blogging a book or booking a blog. Online tours, called blog or virtual […]
How to Reduce Errors in Your Blog Posts
Many blogs are solo operations, run by one person and one person only. If you are the only person who works on your blog—or more specifically on your blog posts, you know what this means. As the blogger, you write your posts, format them, find the photos and handle search engine optimization (SEO), categorization, and […]
Is Your Blog Mobile Friendly?
Can your visitors read your blogged book on their mobile devices? If it isn’t “mobile-friendly,” you will lose readers—in more ways than one. Readers click away from your site, and, as of today, Google will make it harder for them to show up on your site at all if it’s too difficult to access via […]
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