If you want to successfully blog and publish a book, you must know your readers. This step in the book blogging process, called a Market Analysis, is essential to your success and to your book’s and blog’s business plan. Without it, you might produce work that attracts totally different readers than you expect or no […]
How to Conduct a Market Analysis for a Blog or Book
Every time I speak about the need for a business plan for a book or blog—or a blogged book—someone asks me the same question: How do you find the market for your book and analyze it? The short answer is: Google it. But there’s more to it than that. First, understand that you need to […]
How to Focus Your Blog or Blogged Book on a Topic
Many bloggers simply begin blogging about a topic that interests them. They also may just feel passionate about the subject they first choose to write about. That’s all well and good–if you are just blogging. If you want to blog a book or build a business around a blog or a book, you have to […]
Markets: Who Will Read Your Blogged Book?
On to the next proposal section included under the “Introduction” heading: Markets. As I mentioned in my last post, you now need to make sure you are wearing your business person hat. No writer’s hats allowed. It’s time to meet your readers or to discover how many readers your blog might be able to […]