Content marketing provides one of the most—possibly the most—important way to market your book. However, it’s important to know how to produce content effectively if you want your efforts to pay off in book sales. Today Todd Worley (@ToddWorleybc), a blogger, online entrepreneur and Internet marketer, explains the essential elements of marketing your books online, […]
10 Ways to Create Posts Without Worry About SEO and Keywords
I coach lots of bloggers and writers who would like to (1) start blogging, (2) develop better blogs or (3) blog a book to make sure they get discovered by a literary agent or publisher. In each of these cases they inevitably inquire how to search engine optimize (SEO) their blog and employ keywords for […]
Authenticity Leads to Great Content and SEO
Here’s the thing about search engine optimization (SEO): It really comes down to great content. You can search out the best keywords for your topic and fill your content with those words, but at a certain point it becomes obvious to the search engines what you are doing. They don’t like that tactic. Yes, keywords […]
Writing for the Internet: Use Keywords in Your Posts
One of the most important things to do when you write copy for the Internet involves using keywords. Keywords and keyword phrases are the words on your site that match search terms. Search terms are the words and phrases that people type into the search forms of search engines, like Google or Yahoo. It’s a […]