Content marketing provides one of the most—possibly the most—important way to market your book. However, it’s important to know how to produce content effectively if you want your efforts to pay off in book sales. Today Todd Worley (@ToddWorleybc), a blogger, online entrepreneur and Internet marketer, explains the essential elements of marketing your books online, […]
Grow Your Email List with a Virtual Book Tour
Most of you know I’m in the middle of a book tour to help launch the second edition of How to Blog a Book. However, the days of in-person book tours are over. Some authors still do signings at local book stores, but more authors utilize the reach and power of the Internet when they […]
8 Ways to Turn Your Blog Into a Content Marketing Machine
Most writers realize their blog offers a phenomenal tool for building author’s platform and for promoting a book once it’s been published. However, you may not realize the variety of ways in which you can actually put your blog to use to create a loyal fan base, sell more books and produce more useable content—even […]
5 Ways Fiverr Can Help Your Market Your Blogged Book
By Dina Eisenberg (@DinaEisenberg) You made the wise decision to blog your book. The next step is making your book and blog visible to your readers through marketing. But as a busy author you may not have the time (or interest) to devote to implementing the marketing plan you designed. That’s where Fiverr can be […]
How Authors Can Use Listmania to Promote Their Books
By Scott Lorenz (@aBookPublicist) Authors are always looking for low cost and easy ways to promote their books and I think you’ll appreciate this tip from Scott Lorenz. As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of […]
How to Ask Bloggers to Participate in Your Virtual Book Tour
One you’ve chosen the best blog stops for your virtual book tour, it’s time to contact the bloggers and ask them if they are willing to participate in your virtual book tour. You can make these invitations in different ways, but they all require follow up via email and individualization. Plus, this is where the […]
Gain Credibility and Build Relationships by Taking Your Book on Tour…Virtually
by D’vorah Lansky, M.Ed.(@marketingwizard) I’m pleased to introduce our guest author, D-vorah Lansky. D’vorah is an author and online book marketing expert and today she’s going to explain how and why we should consider taking our books on virtual tours. Have you taken your book on a tour, around the globe, virtually? If you have, […]
Two Tips for Conducting a Better Podcast Interview
By Catharine Bramkamp (@cbramkamp) In this final installment of her four-part series on podcasting, Catharine Bramkamp offers tips on how to conduct podcast interviews that keep your listeners wanting more. You’ve experienced dead space on the air. You ask a question and your guest pauses, for a very long excruciating minute. Don’t just cue the […]
Disaster Avoidance: What Not to Do With a Podcast Guest
By Catharine Bramkamp (@cbramkamp) In part three of our podcasting series by Catharine Bramkamp, she explores ways to avoid podcasting disasters. You invited a number of guests to appear on your podcast. All is well, but no one new wants to play. And no one is returning your emails. What happened? After two and half […]
Podcast Guests: Three Tips to Better Bookings
By Catharine Bramkamp (@cbramkamp) In this second article in her series on podcasting, Catharine Bramkamp gives us her best tips for finding and working with guests for your podcast. You are a stud! You have your own podcast show, but you have nothing to say this week! After all the work and effort to create […]
