How to Blog a Book

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

  • Home
  • About
    • Vote This Blog One of Writer’s Digest’s Annual 101 Best Internet Sites for Writers
    • Resources for Nonfiction Authors and Bloggers
    • Privacy Policy
    • Terms of Service
  • The BOOK!
    • Table of Contents
    • Page One
    • NEW! Revised and Expanded–2nd Edition–of How to Blog a Book
    • How to Blog a Book (Revised and Expanded Edition) BLOG TOUR
    • Previous Virtual BookTours
  • Services
    • Blog Services
    • Coaching
      • Blog and Blog-to-Book Coaching
      • Author Coaching
      • Writing and Book Coaching
  • Courses
    • The Productive Writer Course
    • Inspired Creator Community
    • High-Performance Writer Group Coaching Program
    • Turn Your Blog Into a Book Production Machine
    • Build a Business Around Your Blog
    • How to Blog a Book Audio Course
    • How to Blog a Book eCourse
    • How to Blog a Book Audio Recording
  • Contact

March 14, 2017 by Nina Amir Leave a Comment

How to Get Better Mileage Out of Your Blog Posts

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

ways to get more mileage--reach--from one blog postWouldn’t you love to get better mileage out of your blog posts? Of course, you would.

I bet you typically write a blog post and share it on as many social media sites as possible. That’s it. Nothing more.

And then you wonder why you aren’t getting as much traffic or exposure as you’d like.

Plus, you’re doing additional work so you can share more content on social media, like creating videos, quote cards, and status updates.

There’s another way.

Repurpose, Repurpose, Repurpose

What if one blog post could be turned into numerous items to share on the Internet? It can.

And the more ways you repurpose one blog post, the more exposure and reach you achieve.

You’re a blogger, so let’s start there and see how many different ways you can repurpose one post into additional content.

The more ways you repurpose one blog post, the more exposure and reach you achieve.

Click To Tweet

1. Blog Post

Write a post. Publish it on your blog. Then share the URL along with a brief bit of compelling information to attract readers to click through to your site and read the post.

That’s Blogging 101. You’ve got that down (or you should).

2. Quote Card

Add a graphic to every post. Today, graphics attract more readers than the post title itself, which does not mean you don’t need a good title. You do, but you also need an image to share on social media sites.

You quickly can create images on such free sites as www.canva.com and www.picmonkey.com. There are tons of free image sites, but you might like my favorite one, www.pixabay.com. Grab a free image and then upload it to one of the other sites.

Then, create a visual that includes a compelling or inspiring statement—or a quote from the content of your post. Add that “quote card” as “media” to your post.

Then share the image to Pinterest, Instagram, Facebook, LinkedIn, and Google Plus, or anywhere else you like. Include a brief bit of content to attract readers and, of course, the link to your blog post. (Instagram will grab this automatically.)

One blog post could be turned into numerous items to share on the Internet.

Click To Tweet

3. Tweets

A variety of plugins can help you and your readers send tweets to Twitter. The best ones allow you to embed into the post a quote and encourage readers to click on it and share.

You can use those quotes for additional quote cards if you like. But be sure you’ve at least shared them yourself a few times per post.

4. Video

Video is hot, especially live video.

Shoot a Youtube or Facebook Live video, or use Snapchat or Instagram stories to record yourself speaking about the post. You can even read the post if you use a teleprompter. Or just talk about the post and include a few tips or bits of information that can be found in the written version as well. Publish, and share.

You also can use these videos on your blog. Embed one in a new post, and then write at least 300 words to accompany it—or get a transcript and edit that. You can still use a graphic like I do on www.ninaamir.com/blog.

5. Podcast

Strip the audio out of your video. Use it in your posts or upload to iTunes to create a podcast. You can feature the podcast or audio on your blog as well.

Now you’ve reused your blog post five or more times. That’s bound to get you more traffic, especially since each type of content appeals to a different audience.

Each one of your blog posts will travel around the world rather than just around the block.

Click To Tweet

Reverse the Process

You also can reverse the process by starting with video. Here’s the process you would use:

  1. Shoot a video (either a Facebook Live—download, edit, and export to Youtube—or one you shoot, edit, and upload to Youtube).
  2. Strip out the audio for a podcast.
  3. Get the audio transcribed for your podcast or vlog (video blog) “show notes” or for a post, which you can write by editing the transcript.
  4. Create one or more quote cards.
  5. Pull out several tweets.
  6. Publish your post.
  7. Share the post URL on social media sites.
  8. Share the quote card(s) on social media sites.
  9. Share the podcast URL on social media sites.
  10. Share the Youtube video URL on your social media sites.
  11. Share the tweets directly from your post to social media sites.

Rinse and repeat every time you want or need to publish a post. Before you know it, each one of your blog posts will travel around the world rather than just around the block.

high performance bloggerHow do you get more mileage out of your content.

And if you need help becoming a high-performing blogger and writer, click here.

 

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

Filed Under: Promotion, Success Strategies Tagged With: blog post, blogger, blogging, content, reach, repurposed content, share, social media, visibility

Leave a Reply

Your email address will not be published. Required fields are marked *

About Nina Amir

Nina Amir, the Inspiration to Creation Coach, inspires writers to create published products and careers as authors as well as to achieve their goals and fulfill their purpose and potential.

Read More . . .

Follow Me!

Follow Us on FacebookFollow Us on Google+Follow Us on TwitterFollow Us on LinkedInFollow Us on PinterestFollow Us on YouTubeFollow Us on SkypeFollow Us on RSSFollow Us on E-mail

As Seen On:

social proof2

How to turn your blog into a book

Amazon.com
Barnesandnoble.com
IndieBound.com
WritersDigestShop.com

Create a Successful Author Website!

Book. Books and laptopPurchase a copy of my eBook!

Bestselling authors like Michael Hyatt and Joanna Penn use Scrivener and endorse this course! I tried Learn Scrivener Fast, too, and found it a quick, easy way to learn the Scrivener writing technology. Plus, you can use it to produce produce ebooks!
Click here to find out more!

250x250

bluehost

Writer's Digest: 2013 Best Writing Websites (2013)
This website has been awarded a Best Writing Website.
Sponsored by Writer's Digest, Writer's Market,
Writer's Digest University & Writer's Digest Shop.

TFOI Badge

Popular Posts

  • Are You Blogging a Book? List it here!
  • Can You Publish Blogged Material As a Kindle Ebook?
  • Darren Rowse on Book Deals and Discovery in the Blogosphere
  • 4 Ways Digital Marketing Helps You Blog A Book
  • Selling Your Ebook on Your Own Website vs. Amazon

Search

Categories

Archives

Copyright © Nina Amir 2023

»
«
Powered by Conversion Insights: Boost your online revenue.  
Are you a productive, semi-productive or unproductive writer? Take My Quiz To Find Out!
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.