I bet you typically write a blog post and share it on as many social media sites as possible. That’s it. Nothing more.
And then you wonder why you aren’t getting as much traffic or exposure as you’d like.
Plus, you’re doing additional work so you can share more content on social media, like creating videos, quote cards, and status updates.
There’s another way.
Repurpose, Repurpose, Repurpose
What if one blog post could be turned into numerous items to share on the Internet? It can.
And the more ways you repurpose one blog post, the more exposure and reach you achieve.
You’re a blogger, so let’s start there and see how many different ways you can repurpose one post into additional content.
1. Blog Post
Write a post. Publish it on your blog. Then share the URL along with a brief bit of compelling information to attract readers to click through to your site and read the post.
That’s Blogging 101. You’ve got that down (or you should).
2. Quote Card
Add a graphic to every post. Today, graphics attract more readers than the post title itself, which does not mean you don’t need a good title. You do, but you also need an image to share on social media sites.
You quickly can create images on such free sites as www.canva.com and www.picmonkey.com. There are tons of free image sites, but you might like my favorite one, www.pixabay.com. Grab a free image and then upload it to one of the other sites.
Then, create a visual that includes a compelling or inspiring statement—or a quote from the content of your post. Add that “quote card” as “media” to your post.
Then share the image to Pinterest, Instagram, Facebook, LinkedIn, and Google Plus, or anywhere else you like. Include a brief bit of content to attract readers and, of course, the link to your blog post. (Instagram will grab this automatically.)
A variety of plugins can help you and your readers send tweets to Twitter. The best ones allow you to embed into the post a quote and encourage readers to click on it and share.
You can use those quotes for additional quote cards if you like. But be sure you’ve at least shared them yourself a few times per post.
Video is hot, especially live video.
Shoot a Youtube or Facebook Live video, or use Snapchat or Instagram stories to record yourself speaking about the post. You can even read the post if you use a teleprompter. Or just talk about the post and include a few tips or bits of information that can be found in the written version as well. Publish, and share.
You also can use these videos on your blog. Embed one in a new post, and then write at least 300 words to accompany it—or get a transcript and edit that. You can still use a graphic like I do on www.ninaamir.com/blog.
Strip the audio out of your video. Use it in your posts or upload to iTunes to create a podcast. You can feature the podcast or audio on your blog as well.
Now you’ve reused your blog post five or more times. That’s bound to get you more traffic, especially since each type of content appeals to a different audience.
Reverse the Process
You also can reverse the process by starting with video. Here’s the process you would use:
- Shoot a video (either a Facebook Live—download, edit, and export to Youtube—or one you shoot, edit, and upload to Youtube).
- Strip out the audio for a podcast.
- Get the audio transcribed for your podcast or vlog (video blog) “show notes” or for a post, which you can write by editing the transcript.
- Create one or more quote cards.
- Pull out several tweets.
- Publish your post.
- Share the post URL on social media sites.
- Share the quote card(s) on social media sites.
- Share the podcast URL on social media sites.
- Share the Youtube video URL on your social media sites.
- Share the tweets directly from your post to social media sites.
Rinse and repeat every time you want or need to publish a post. Before you know it, each one of your blog posts will travel around the world rather than just around the block.
And if you need help becoming a high-performing blogger and writer, click here.