Wouldn’t you love to get better mileage out of your blog posts? Of course, you would. I bet you typically write a blog post and share it on as many social media sites as possible. That’s it. Nothing more. And then you wonder why you aren’t getting as much traffic or exposure as you’d like. […]
How to Create Brand Loyalty for Your Blogs and Books
To succeed at as a blogger today, you have to think like a business. You have to develop a brand. As you do, you’ll develop brand loyalty, which means your devoted readers pay attention to what you do and say no matter how many other blogs or authors they encounter. In this guest post, Jennifer […]
How to Create a Social Media Marketing Plan for Your Blog
Today bloggers and authors must use social media to market their posts and books. Social media marketing represents an integral part of attracting readers and selling books. In this guest post, Jennifer Brown Banks (@PENPROSPER1) provides the essential elements of any effective social media marketing plan. Plus, several writers add their best social media marketing […]
Five Social Media Strategies to Make Your Book a Bestseller
If you want to create a bestseller, you have to do more than write a good book or a marketable book. You have to promote upon release—and before release. Of course, blogging a book helps promote while you write. But you must use strategies and tools that garner engagement and shares for your posts and […]
How to Market a Book to Millennials
When you market your book, you want to be sure to target those most likely to purchase it. If Millennials (also known as Generation Y) would find your book interesting, you must know where to find and how to get noticed by those born from the early 1980s to around 2000. Today Nick Rojas (@nickarojas), a […]
Every Virtual Book Tour Needs a Purpose
Most authors plan virtual book tours because they have a book release approaching. Typically, they want to drive up book sales on the day their books hit Amazon. However, trying to produce a bestseller on one day or for one hour is not the only reason to go on a virtual book tour. Neither is […]
How to Organize Your Virtual Book Tour
A virtual book tour provides you with a way to “travel” around the country or the world from the comfort of your home office. However, like any ‘round-the-world trip, which includes a variety of stops with many logistics, you must develop some way to manage all the details once your are one the move. Otherwise, […]
How to Prepare for Your Virtual Book Tour
After completing four of my own virtual book tours, I can tell you from experience that preparation plays a key role in the success of your tour. A discussed previously, you need to choose your tour stops and invite invite hosts, but you also must plan the content you will provide. Additionally, you need to […]
How to Ask Bloggers to Participate in Your Virtual Book Tour
One you’ve chosen the best blog stops for your virtual book tour, it’s time to contact the bloggers and ask them if they are willing to participate in your virtual book tour. You can make these invitations in different ways, but they all require follow up via email and individualization. Plus, this is where the […]
How to Choose Hosts for Your Virtual Book Tour
A virtual book tour revolves around the blogs that participate in this promotional tool. However, you may think you have no control over what blog stops you make. That’s not true. In fact, one of the most important decisions you can make prior to beginning your virtual book tour involves choosing the type of blogs […]
