How to Begin Blogging Your Book: Hone Your Subject (part 2)

(Note: Since I’m blogging this book in real time, I want to note that I added this in between what was part 1 an part 2 of “How to Begin Blogging Your Book” after writing part 2.)

While you might think you know what you’re blogging about, it’s always good to hone your subject. Plus, what you want to learn to do is pitch your subject. You want to create an elevator speech of 50 words or less. I usually tell the people I work with to try for 25 words.

Ask yourself, “What am I writing about?” For right now, describe the subject of your book in 75 words or less; we’ll come back to the pitch a bit later and hone it even farther—to at least 50 words or less. Include how it benefits readers. Include the title and subtitle, if you know it, but you don’t have to include those in the word count. (If you don’t have a title and subtitle, no worries. We’ll work on that in a bit.)

Here are some things to think about and include:

Are you giving readers a solution to a problem?

If so, what is the problem? What is the solution?

What does your reader want to know?

What’s your goal in writing the book?

What outcome do you want your readers to achieve from reading your book?

Why is it important for them to read your book?

What benefit will they get out of reading my book?

Someone once told me that if I couldn’t write the subject of my book on the back of a business card, I didn’t know what I was writing about. You may not be there yet, but if you go through this exercise, you’ll be a lot closer.

As you can imagine, it’s really important to know what you’re blogging about.

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