How to Blog a Book

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

  • Home
  • About
    • Vote This Blog One of Writer’s Digest’s Annual 101 Best Internet Sites for Writers
    • Resources for Nonfiction Authors and Bloggers
    • Privacy Policy
    • Terms of Service
  • The BOOK!
    • Table of Contents
    • Page One
    • NEW! Revised and Expanded–2nd Edition–of How to Blog a Book
    • How to Blog a Book (Revised and Expanded Edition) BLOG TOUR
    • Previous Virtual BookTours
  • Services
    • Blog Services
    • Coaching
      • Blog and Blog-to-Book Coaching
      • Author Coaching
      • Writing and Book Coaching
  • Courses
    • The Productive Writer Course
    • Inspired Creator Community
    • High-Performance Writer Group Coaching Program
    • Turn Your Blog Into a Book Production Machine
    • Build a Business Around Your Blog
    • How to Blog a Book Audio Course
    • How to Blog a Book eCourse
    • How to Blog a Book Audio Recording
  • Contact

February 28, 2017 by Nina Amir 2 Comments

How to Take a Multi-Channel Approach to Your Social Media Sharing

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

Social media. Every time I talk about this topic with writers and bloggers, they cringe. No one wants to use social media for business, and they don’t want to take a multi-channel approach and have a presence on every single site even though they know they should.

Here’s the bad news: You do, indeed, need to use social media to promote your blog posts and books—and you be on as many social media sites as possible.

Here’s the good news: You don’t need to spend a ton of time on each social media site. And if you have a robust and sensible multi-channel social media strategy, this activity won’t become the time sink you believe it will.

Why You Shouldn’t Ignore Any Social Media Sites

Many bloggers and writers make the mistake of agreeing (under duress) to use social media to share their work. But they decide to do so and only focus on one site.

“I don’t have the time to be everywhere,” they say. “If I must use social media to promote my work and build author platform, I’ll use only one site.”

I bet you’ve done the same…or decided to only use two sites, like Twitter and Facebook.

That’s a mistake.

The Problem with the One-Social-Media-Site Strategy

Here’s the problem with a one-social-media-site strategy: Your work only can be found by the users of that site.

You might find a vast number of potential readers on other sites. By only using one site, you lessen the number of potential readers you could gain…and the number of people who will engage with and share your work.

And what if some other site has more users who are in your target market than they one you chose to use? You effectively will have cut off your ability to reach those readers—an to be in the best place to attract them.

It is possible to be highly visible on many—if not all—social media sites.

Click To Tweet

Take a Multi-Channel Social Media Approach

Taking a multi-channel social media approach provides a better way to approach your promotion and platform-building efforts. However, this does not mean you have to focus your time and attention on every social media site.

Let me explain…

Yes, I’m telling you to be on as many sites as possible…all of them, if you can! What I’m not saying is to spend a ton of time on all the sites. Instead, choose one or two as your primary channels.

For example, join Twitter, Facebook, LinkedIn, Google Plus, Pinterest, and Instagram. Share your blog posts, and any content you curate or that helps promote your work, on all the sites. But only spend time engaging with your followers on one or two sites, such as Facebook and Twitter. You even can choose just one as your primary channel, for instance, Facebook.

This multi-channel approach gives you the ability to:

  • Get found by readers in a variety of places.
  • Establish a strong online presence.
  • Be visible on all social networks.
  • Build platform efficiently.
  • Develop a tribe on one site.
  • Focus your online marketing time and energy.
  • Spend an acceptable (to you) amount of time on social media.

Choose Your Primary Social Media Channel Wisely

Choose your main channel carefully if you decide to take the multi-channel social media approach to your online marketing and platform building. As I said, you want to be on the site that provides you with the most potential readers or followers. Do your research, and make sure the people who make up your target market must use that site.

And don’t choose a site you’ll find difficult to use. For example, if you never take photos with your cell phone, don’t choose Instagram as your primary channel.

It is possible to be highly visible on many—if not all—social media sites without spending all your time online. With a multi-channel approach to your social media marketing, you’ll find your blog readership and visitor engagement growing fast.

Do you have a multi-channel social media strategy? How does it work for you?

high performance bloggerAre you struggling to gain clarity on how to promote and grow your blog? Do you have difficulty managing writing, designing, and publishing your posts on a regular schedule?

It’s time you became a high-performing writer and blogger. To get from where you are to where you want to be as a blogger—and a person—you have to work on YOU. Register for the High-Performance Writer Group Coaching Program. Find out more and join here. Next sessions begin in April.

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

Filed Under: Publicizing Your Blog Tagged With: blogger, blogging, platform, Promotion, social media, social media marketing

Comments

  1. Unicommerce says

    January 15, 2018 at 3:25 am

    That’s a brave step for many writers, Nina. Multi-channel works for almost everyone with a worthwhile product to reach their target audience. Time is the critical factor for many to spend time on social media channels. But, yes. I would love to agree with your strategy; engage in multiple channels but use one or two as primary channels to create a tribe. That’s an awesome idea. Many a times, the readers give an author-able idea to the writers. Readers do like to get to talk to their favorite writer. It’s a win-win situation!!!
    Great post !:)

  2. Nina Amir says

    January 16, 2018 at 5:31 pm

    I’m glad you like this piece. It’s definitely the approach I take.

Leave a Reply

Your email address will not be published. Required fields are marked *

About Nina Amir

Nina Amir, the Inspiration to Creation Coach, inspires writers to create published products and careers as authors as well as to achieve their goals and fulfill their purpose and potential.

Read More . . .

Follow Me!

Follow Us on FacebookFollow Us on Google+Follow Us on TwitterFollow Us on LinkedInFollow Us on PinterestFollow Us on YouTubeFollow Us on SkypeFollow Us on RSSFollow Us on E-mail

As Seen On:

social proof2

How to turn your blog into a book

Amazon.com
Barnesandnoble.com
IndieBound.com
WritersDigestShop.com

Create a Successful Author Website!

Book. Books and laptopPurchase a copy of my eBook!

Bestselling authors like Michael Hyatt and Joanna Penn use Scrivener and endorse this course! I tried Learn Scrivener Fast, too, and found it a quick, easy way to learn the Scrivener writing technology. Plus, you can use it to produce produce ebooks!
Click here to find out more!

250x250

bluehost

Writer's Digest: 2013 Best Writing Websites (2013)
This website has been awarded a Best Writing Website.
Sponsored by Writer's Digest, Writer's Market,
Writer's Digest University & Writer's Digest Shop.

TFOI Badge

Popular Posts

  • Are You Blogging a Book? List it here!
  • Can You Publish Blogged Material As a Kindle Ebook?
  • Darren Rowse on Book Deals and Discovery in the Blogosphere
  • 4 Ways Digital Marketing Helps You Blog A Book
  • Selling Your Ebook on Your Own Website vs. Amazon

Search

Categories

Archives

Copyright © Nina Amir 2023

»
«
Powered by Conversion Insights: Boost your online revenue.  
Are you a productive, semi-productive or unproductive writer? Take My Quiz To Find Out!
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.