Lead magnet. Every blogger should know this term and how to produce one. After all, it’s the key to building an email list, and your email list is an important platform element. But how do you create this free gift offered in return for an email address? Today, Jay Artale (@BirdsOAFpress), a digital nomad and […]
3 Key Elements to Building a Blog Audience
Many writers begin blogging for one reason: to build an audience. They need a platform to publish books successfully. But to build a blog audience you need to do more than blog. Today, Jay Artale (@BirdsOAFpress), a digital nomad and full-time writer and blogger, offers a three-step strategy to help you attract an audience for […]
7 Things You Need to Do to Build Your Platform
A platform can mean the difference between landing or not landing a book deal. It also can make the difference between successful on unsuccessful book sales. Today, Beth Bauer (@JourneyofBethB) provides seven effective ways to build your platform and increase the likelihood of your blog and book succeeding. Building a robust platform is one of […]
Free Online Tools to Make Blogging Your Book Easier
Research, document filing, editing, and writing for your reader. There’s a lot to think about as you blog your book. The process can feel easy rather than overwhelming, though, if you test out some of the great online tools suggested by Dan Kenitz (@buildwithwords). See how much more productive you are—and how much more you […]
3 Rules of Thumb for Creating Successful Twitter Book Promotions
If you’re looking for a good social media platform to help you build a platform online and, at some point, promote your book, don’t discount Twitter. Freelance writer and ghostwriter Dan Kenitz (@buildwithwords) explains what a huge opportunity exists on Twitter and offers a few valuable tips for getting the most out of promoting yourself […]
How to Take a Multi-Channel Approach to Your Social Media Sharing
Social media. Every time I talk about this topic with writers and bloggers, they cringe. No one wants to use social media for business, and they don’t want to take a multi-channel approach and have a presence on every single site even though they know they should. Here’s the bad news: You do, indeed, need […]
How to Create a Social Media Marketing Plan for Your Blog
Today bloggers and authors must use social media to market their posts and books. Social media marketing represents an integral part of attracting readers and selling books. In this guest post, Jennifer Brown Banks (@PENPROSPER1) provides the essential elements of any effective social media marketing plan. Plus, several writers add their best social media marketing […]
3 Mistakes to Avoid for a Successful Book-Blogging Venture
When I created this site and began blogging my book, I became a guinea pig. I had not seen my idea put into action by anyone else, but I felt sure it would work. I was the test subject. As such, I learned from my mistakes, but you don’t have to do that. You can […]
How to Impress an Agent or Editor with Your Platform
When you submit your book proposal to literary agents or publisher, convince these publishing professionals your blogged book constitutes a viable product worthy of publication by showing them your blog analytics. Although your book idea is, of course, important, how well received it has been over time—how many readers or many fans it has garnered—provides […]
How to Have Impact with Your Blogged Book
With so many books on the market and so many blogs in the blogosphere, how do you make sure your blogged book actually has impact on anyone? How do you make sure each post you publish gets read and, shared—more than just once but thousands of times? I’ve written many times about becoming an author […]
