Blogging is a content marketing strategy. However, it’s not enough just to blog if you want your strategy to drive readers to your website, services, or books. Today, Jay Artale (@BirdsOAFpress) offers tips on how to create an effective content marketing strategy. Blogging constitutes an integral part of your content marketing strategy. In fact, it’s […]
How to Monetize your Blog without Sacrificing Integrity
Blogging is often considered a money-making venture. Even if you are an author, you blog provides the means to sell books–and make money. But many blog monetization strategies are a turn off to readers. Today, Jay Artale (@BirdsOAFpress) discusses how to choose blog revenue streams that feels congruent, as well as in integrity, with your […]
Use Your Expertise to Start a Blog and Find Your Audience
If you think there are too many blogs and you have nothing to add to the conversation in the blogosphere, think again. You have experience, knowledge, and expertise, and your readers might be searching for a blog like the one you would love to start. Today, Jay Artale (@BirdsOAFpress) discusses how to start your authority […]
Three Steps to Help You Microblog Your Book
Times have changed, and so has the publishing industry. While once, blogging 70 or 80 percent of your book was acceptable—even desirable, these days, many literary agents and pubishers shy away from book projects consisting of “previously published” content. Even 50 percent may turn some—not all—traditional publishers away. Of course, blogging a book remains an […]
How to Use Categories and Tags to Structure Your Content
You’ve got your blog up and running. And you’ve been producing lots of content. That’s a good thing…until readers feel challenged to find posts on the topics they most need. That’s when you want to use categories and tags. Today, Jay Artale (@BirdsOAFpress) explains how and when to use both tools. As your blog grows, […]
How to Create Your First Pieces of Cornerstone Content
You’ve likely heard talk of the power of cornerstone content. And you understand that the success of your blog depends, in part, on producing these written pieces, but you don’t know exactly how to do so. If you are asking, “Is cornerstone content a post or a page? Is it evergreen or time-sensitive material?” no […]
How to Stay on Topic No Matter What Your Blog Subject
It’s easy to write a post that ends up off-topic. Plus, most bloggers have lots of ideas but not all of them fit their sites’ focus. In today’s post, Beth Bauer (@JourneyofBethB), offers sound strategies for staying on topic no matter what. Bloggers are a creative bunch. That means you have lots of ideas, but […]
How to Blog About Sensitive Topics Without Alienating Your Audience
Even in the best of times, blogging about sensitive topics can be tricky. After a year like 2020, though, doing so has become more challenging. In today’s post, Beth Bauer (@JourneyofBethB), offers advice on how to publish posts on just about any topic without fear of offending or upsetting your readers. This past year possibly […]
How to Build Your Audience with Evergreen Content
You want your blog posts to work for you, organically driving traffic to your site. That goal is harder to accomplish than it seems unless you focus on producing evergreen content. Today, Jay Artale (@BirdsOAFpress) offers strategies for producing and maintaining evergreen blog posts. Creating a solid foundation for your blog depends on the quality […]
Best Email Marketing Solutions For Bloggers And Authors in 2021
Bloggers and authors need built-in audiences in their target markets if they want to sell books. But even with tons of blog visitors and social media followers, you’ll struggle to get people to buy books if you can’t invite them to your launch. That’s why you need an email marketing system. In today’s post, Jodie […]
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