In a few weeks I’ll be speaking at the San Francisco Writing for Change Conference. This is my favorite conference because it is focused on helping nonfiction writers who want to become change agents get their books published. It’s attended by aspiring and published authors who write about self-help, healthy living, spirituality, human potential, ecology […]
Why Readers Matter More than Buyers
In the world of publishing, we talk a lot about selling books. We obsess over promotion and marketing and how to ensure our books sell once they are released. Once published, we turn our focus to how many sales went through registers each week according to Neilson Bookscan (which tracks most bookstore, online, and other […]
