A mailing list is essential to promoting your books and blog, which is why so many marketers stress the need to build an email list. But driving people to your website to get on your email list can be an ineffective approach, especially when your audience hangs out elsewhere. And not every blogger or author […]
How to Use Email Marketing to Grow Your Blog Audience
Don’t let anyone tell you that email is dead. In fact, email marketing remains one of the most powerful tools in a blogger’s or author’s toolbox. Today, Beth Bauer (@JourneyofBethB), freelance writer, travel blogger, yoga instructor, and entrepreneur, offers foundational lessons in how to use email effectively and appropriately to build your platform and readership. […]