A mailing list is essential to promoting your books and blog, which is why so many marketers stress the need to build an email list. But driving people to your website to get on your email list can be an ineffective approach, especially when your audience hangs out elsewhere. And not every blogger or author […]
Grow Your Email List with a Virtual Book Tour
Most of you know I’m in the middle of a book tour to help launch the second edition of How to Blog a Book. However, the days of in-person book tours are over. Some authors still do signings at local book stores, but more authors utilize the reach and power of the Internet when they […]
Why You Shouldn’t Feel Badly about Unsubscribes
Despite all the advice that says I shouldn’t care what others think about me, I do. That’s why I used to hate it when anyone unsubscribed from my email list. I still don’t like it, but these days I don’t worry about it. I also don’t take it personally, and neither should you. I’m not […]
