Don’t let anyone tell you that email is dead. In fact, email marketing remains one of the most powerful tools in a blogger’s or author’s toolbox. Today, Beth Bauer (@JourneyofBethB), freelance writer, travel blogger, yoga instructor, and entrepreneur, offers foundational lessons in how to use email effectively and appropriately to build your platform and readership. […]
Design Tips and Tools for Creating Lead Magnets
Lead magnet. Every blogger should know this term and how to produce one. After all, it’s the key to building an email list, and your email list is an important platform element. But how do you create this free gift offered in return for an email address? Today, Jay Artale (@BirdsOAFpress), a digital nomad and […]
Why You Shouldn’t Feel Badly about Unsubscribes
Despite all the advice that says I shouldn’t care what others think about me, I do. That’s why I used to hate it when anyone unsubscribed from my email list. I still don’t like it, but these days I don’t worry about it. I also don’t take it personally, and neither should you. I’m not […]
