If you want to successfully blog and publish a book, you must know your readers. This step in the book blogging process, called a Market Analysis, is essential to your success and to your book’s and blog’s business plan. Without it, you might produce work that attracts totally different readers than you expect or no […]
Three Steps to Writing an Overview for Your Book’s Business Plan
When you begin your blogged book—or any book—an overview of the entire book idea helps you get focus and clarity on the project. When you are clear about your topic, the angle you from which you will approach it, and how you will provide benefits to a particular audience, you can determine if the project […]
8 Questions to Help Produce and Evaluate a Business Plan for Your Blogged Book
The best way to start any book project, blogged or written some other way, is with a plan. In How to Blog a Book, I suggested you create a business plan for your book prior to writing a word and that you do this by going through what I called the “proposal process.” This entails […]
What it Takes to Succeed as an Author
It takes more than just a good idea and good writing to produce a successful book. It also takes more than the ability to develop a large and engaged fan base—an author platform. And it takes more than an Author Attitude. To become a successful author you need to produce a marketable book. That means […]
Please, Don’t Blog Your Book Without a Plan!
The other day I was introduced on Twitter to an aspiring author. He had an interest in blogging a book because the colleague who connected us had used this methodology successfully to write and publish his book. So, we began exchanging tweets on the topic. My Advice on How to Start Blogging a Book He […]
Why You Need a Business Plan For Your Book (Before You Blog It)
Historically, the majority of blog-to-book deals have been booked blogs. That means the blogger didn’t plan out a book and write it on the blog. When the blog became successful, a publisher asked the blogger to repurpose the blog into a book manuscript. Not only that, most bloggers don’t plan out their blogs. They just […]
Why You Shouldn’t–or Should–Blog a Book
I came across an interesting blog post not long ago and bookmarked it. I also left a comment. If you are considering blogging a book, you might want to read it–just to get a different perspective than mine. It’s written by Joel Friedlander, the proprietor of Marin Bookworks, in San Rafael, CA. Joel is a […]