I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]
8 Ways to Test Market Your Book Idea
In both How to Blog a Book and my new book, The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively, I suggest you evaluate your book idea before you begin blogging or writing it. Even if you spend time doing so, you may still lack certainty […]
Why Blog a Book? To Test Market Your Idea (Part 5)
Every good business person knows the value of test marketing a product before investing a ton of money into mass production and distribution. Value exists in test marketing a book as well, and a blogged book represents an extremely effective and cheap way to test market a book idea. My literary agent once told me […]