You’ve likely heard talk of the power of cornerstone content. And you understand that the success of your blog depends, in part, on producing these written pieces, but you don’t know exactly how to do so. If you are asking, “Is cornerstone content a post or a page? Is it evergreen or time-sensitive material?” no […]
How to Build Your Audience with Evergreen Content
You want your blog posts to work for you, organically driving traffic to your site. That goal is harder to accomplish than it seems unless you focus on producing evergreen content. Today, Jay Artale (@BirdsOAFpress) offers strategies for producing and maintaining evergreen blog posts. Creating a solid foundation for your blog depends on the quality […]
Multiple Blogs can Make You Struggle
Should I create multiple blogs? As a blogging expert and coach, I hear this question more than almost any other. Why? Because people are creative and have many interests and passions. And if they choose blogging as a way to express their creativity, interests and passion, they want to blog about them all. They’ve also […]
What’s the Optimal Length for a Blog Post?
Both newbie and seasoned bloggers often ask the same question: “What’s the optimal length of a blog post?” No definitive answer exists. In fact, the answer seems to change from year to year. Experts continue to pose new opinions and data to help you decide on the best post length for your blog. In the […]
Use Lists to Provide Engaging Posts That are Easy to Write and Read
Blogging Basics for Aspiring Authors: Lesson 6 List posts provide a staple for almost every blogger. In your efforts to produce core content, or even content on a regular basis, these posts are easy to write and to read, and they tend to get shared and commented on more often than some other types of […]
How to Schedule Your Blog Posts to Publish Later
As I mentioned in my last post, most blogging software offers you a way to write in advance and publish your posts on a schedule. This allows you to write your posts for a whole week or a month in one sitting (or two or three) and schedule them to publish whenever you want. For […]
Blogging on a Schedule or Scheduling Your Posts
As I said earlier, writers write. Yet, when I suggest to those aspiring writers who need to build platform that they create a blog, most tell me they don’t want to blog because they don’t want to the pressure of needing to write a post every day or several times a week. It’s just […]