How to Blog a Book

March 26, 2013 by Nina Amir 4 Comments

Improve Your Blog or Blogged Book with Five Underutilized Activities

Blogging Basics for Aspiring Authors: Lesson 24 As I get ready to wrap up the “Blogging Basics for Aspiring Authors” series, which began in January, I’d like to offer you five more underutilized ways to improve your blog or your blogged book. If you spend some time with each of these tips, you also will […]

March 21, 2013 by Nina Amir 2 Comments

Brand You Blog for Increased Blog Readership, Business and Book Sales

Blogging Basics for Aspiring Authors: Lesson 23 Readers of your blogged book, or blog, are consumers. Like most consumers, they make choices daily about what online products they will choose to purchase, or read, each day. Many of these choices are made based on branding. If you have done a good job branding your blogged […]

March 19, 2013 by Nina Amir 1 Comment

Increase Page Views by Helping Readers Read Your Blogged Book

Blogging Basics for Aspiring Authors: Lesson 22 When readers come to your blogged book site, they typically find the last piece you published first. They may or may not want to start reading your book from the end. If you’ve provided them with a way to navigate to the beginning of the book, such as […]

March 14, 2013 by Nina Amir Leave a Comment

Look Professional by Improving the Visual Appeal of Your Blogged Book

Blogging Basics for Aspiring Authors: Lesson 21 When you first set up our blog so you can begin blogging your book, I recommend not getting too hung up on blog design. As time goes on and you begin to attract readers, you want to consider the visual appeal of your blog so you and your […]

March 12, 2013 by Nina Amir 10 Comments

Point Readers to Your Blogged Book with an “About This Book” Page

Blogging Basics for Aspiring Authors: Lesson 20 Most blogs commonly include an “About” page. Typically, this page describes the blog, the blogger or both. When you blog a book, however, consider including an “About This Book” page. The content you provide on this page alerts your readers to the fact you actually are blogging a […]

March 7, 2013 by Nina Amir 3 Comments

Implement a Way to Effectively Contact Blogged Book Readers

Blogging Basics for Aspiring Authors: Lesson 19 When your blogged book (or blog) begins to attract readers, you don’t want them to just read one post and go away…possibly never to come back. You want to provide a way for them to opt into staying in touch with you and your blog—so you can stay […]

March 5, 2013 by Nina Amir 2 Comments

Replies to Comments Increase Engagement and Feedback on a Blogged Book

Blogging Basics for Aspiring Authors: Lesson 18 Engagement remains the watchword when it comes to building author platform on social media. That means it’s not just about how many unique visitors—readers—your blogged book attracts, or even about how many followers you have on Twitter, Facebook or Google Plus. It’s about how often they share, talk […]

February 28, 2013 by Nina Amir Leave a Comment

Conduct a Competitive Review to Find Ways to Rise Above Top Blogs

Blogging Basics for Aspiring Authors: Lesson 17 To gain a competitive advantage in your market as a book blogger, or simply as a blogger, take off your blinders and take a look at the practices employed by successful bloggers. Conduct a competitive analysis by evaluating successful blogs in your category or successful blogs in general […]

February 21, 2013 by Nina Amir 7 Comments

Create a Content Plan to Ensure You Blog in an Effective Manner

Blogging Basics for Aspiring Authors: Lesson 15 As a writer, you may worry that if you begin blogging you will run out of material. Even if you blog about your book, you may think you have little to say to help promote your work. If you blog your book, of course, the manuscript provides the […]