If you want to monetize your blog, one of the easiest products to create may be an ebook or short book. I’ve discussed these numerous times on this blog. As book bloggers and bloggers, you are uniquely set up to produce this type of content. And, of course, short books were the first products I produced. So I know most about this. However, it’s easy to expand on this type of content as well.
Simple and Fast
If you can blog or write, you can produce a short book—fast. Here are five ideas for how to do so:
- Pick a problem your readers need solved or a question they need answered, and write about it.
- Write a series of 10-15 blog posts, and edit these into a short book.
- Find a theme in your novel, and interview 5 experts on the subject; edit this into an ebook.
- Come up with 20 tips for or ways to do something.
- Compile your advice on how to research information on vampires, 18th century England or horse psychology, so other writers in your niche can follow in your footsteps.
These books don’t have to be more than 15-20 pages long or 4,000-5,000 words. You can make them longer if you wish. They can be ebooks or booklets (saddle stitched) or a simple PDF. Yet, you can sell them for 99¢ to $15 or more.
Add Bonus Content
To quickly create a more valuable product out of your written work, record yourself talking about the same topic. You can do this by hosting a teleseminars using a free teleseminars line. Or you can just record yourself using a digital recorder. Then combine the audio with the book you produced. Viola! A product!
Now have your audio transcribed. This adds more value if you add this to the “package” you have created: book, audio and transcript.
Instead of just an audio, you might host a webinar, which is easy to do by creating a PowerPoint presentation that you then share with a screen-sharing service. You can record this and provide a book, webinar/video and even a transcript of the webinar.
If you want to make all of this into a course, you could add in a workbook of some sort. Or you could produce more than one audio or webinar/video.
The more value you add, the more money you can charge. I’ve created a variety of products over the years and not monetized them well. I’m now digging them out and looking at how to add value to them in all of these ways.
Minimum Viable Product
My teacher, Chris Garrett, talks about creating a minimum viable product, a “test launch of a contained product to a small group” or the easiest, quickest product you can produce that packs the largest value to your readers. If writing comes easiest to you, produce an ebook or booklet. If talking is easier, produce an audio with a transcript. Or do both.
The main point is this: Do something. To build a business around your blog and blogged book, you need products and services. Figure out how to create that first product, and create it.
If you need help some help brainstorming your products and services or coming up with a plan to monetize your blog, take a look at my home-study course, How to Build a Business Around a Blog. When you purchase it, you receive a 1-hour video explaining how to build a business around your blog and a workbook that helps you outline products and services and create a detailed plan to monetize your blog with those products and services. Plus, you also get a 1-hour bonus webinar replay of Kathleen Craig of www.thegoodgirlsguide.com discussing How to Use Membership Sites to Build a Business Around Your Blog and a worksheet with 14 ideas for how to build a business using membership sites. The assistance you need can be accessed by clicking here.
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