Blogging Basics for Aspiring Authors: Lesson 24 As I get ready to wrap up the “Blogging Basics for Aspiring Authors” series, which began in January, I’d like to offer you five more underutilized ways to improve your blog or your blogged book. If you spend some time with each of these tips, you also will […]
Brand You Blog for Increased Blog Readership, Business and Book Sales
Blogging Basics for Aspiring Authors: Lesson 23 Readers of your blogged book, or blog, are consumers. Like most consumers, they make choices daily about what online products they will choose to purchase, or read, each day. Many of these choices are made based on branding. If you have done a good job branding your blogged […]
Increase Page Views by Helping Readers Read Your Blogged Book
Blogging Basics for Aspiring Authors: Lesson 22 When readers come to your blogged book site, they typically find the last piece you published first. They may or may not want to start reading your book from the end. If you’ve provided them with a way to navigate to the beginning of the book, such as […]
Look Professional by Improving the Visual Appeal of Your Blogged Book
Blogging Basics for Aspiring Authors: Lesson 21 When you first set up our blog so you can begin blogging your book, I recommend not getting too hung up on blog design. As time goes on and you begin to attract readers, you want to consider the visual appeal of your blog so you and your […]
Point Readers to Your Blogged Book with an “About This Book” Page
Blogging Basics for Aspiring Authors: Lesson 20 Most blogs commonly include an “About” page. Typically, this page describes the blog, the blogger or both. When you blog a book, however, consider including an “About This Book” page. The content you provide on this page alerts your readers to the fact you actually are blogging a […]
Implement a Way to Effectively Contact Blogged Book Readers
Blogging Basics for Aspiring Authors: Lesson 19 When your blogged book (or blog) begins to attract readers, you don’t want them to just read one post and go away…possibly never to come back. You want to provide a way for them to opt into staying in touch with you and your blog—so you can stay […]
Replies to Comments Increase Engagement and Feedback on a Blogged Book
Blogging Basics for Aspiring Authors: Lesson 18 Engagement remains the watchword when it comes to building author platform on social media. That means it’s not just about how many unique visitors—readers—your blogged book attracts, or even about how many followers you have on Twitter, Facebook or Google Plus. It’s about how often they share, talk […]
Conduct a Competitive Review to Find Ways to Rise Above Top Blogs
Blogging Basics for Aspiring Authors: Lesson 17 To gain a competitive advantage in your market as a book blogger, or simply as a blogger, take off your blinders and take a look at the practices employed by successful bloggers. Conduct a competitive analysis by evaluating successful blogs in your category or successful blogs in general […]
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