I must have described the difference between blogging a book and booking a blog here on this blog at least 100 times. I’ve done the same on the phone with prospective clients countless times. I do it every time I speak to an audience. Yet, I can find no blog post here on this blog […]
Why Readers Matter More than Buyers
In the world of publishing, we talk a lot about selling books. We obsess over promotion and marketing and how to ensure our books sell once they are released. Once published, we turn our focus to how many sales went through registers each week according to Neilson Bookscan (which tracks most bookstore, online, and other […]
Blurb Offers Ipad Users a Way to Go Blog-to-Book
More and more ways to go literally from blog to book seem to appear all the time. These technologies allow you to get your blog content–your blogged book–off your blog and into a book format. Blurb, a San Francisco-based creative publishing and marketing platform, is the latest to enter the field by giving Ipad users […]
Why One Blog Cannot Be All Things To All Readers
Recently, several of my coaching clients have struggled with the same issue. They wanted to blog a book—maybe even more than one book, but they felt the book didn’t necessarily fit into the focus of their pre-existing blog. They didn’t initially, however, like my solution to their problem: Start a new, additional blog focused only […]
Why You Need a Content Plan for Your Blogged Book
There are two primary differences between blogged books and a booked blogs. A blogged book starts with an idea for a book and it is written from a content plan on a blog and later published as a book. A booked blog is an after thought, simply a bunch of posts that were written and […]
Artist and Writer (Literally) Drives to a Blogged Book Deal
Here’s a blog-to-book deal I’ve been quite taken with ever since I discovered it–and I often mention it when I’m out speaking. Dmitry Smarov began his blog, Hack: Stories From a Chicago Cab, about six years ago. Each entry relates encounters with a memorable passenger or situation at the garage and each includes an original […]
How Often Should You Publish a Blog Post?
One of the most common question new bloggers or book bloggers ask is: How often should I publish a blog post? You may get different answers to this question, but here’s mine, which is based on my own experience and the advice I have been given by a variety of successful bloggers and professional bloggers. […]
How to Create the Best Book From Your Blog
I advocate blogging a book rather than booking a blog. The reason why is simple: Not every blog deserves to become a book. Some blogs are just blogs; the content on them works well as posts but isn’t thought out well enough to become a book. A blogger who blogs a book, on the other […]
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