If you want to gain more traffic to your blog and blogged book, you must employ digital marketing tactics. In this guest post, Murris Johnson IV (@NomvoSocial), who has worked in the online marketing industry for over a decade, offers a solid review of your digital marketing options and explains why they are important. When […]
15 Expert Tips to Increase Reader Comments on Blog Posts
Have you ever wondered how some bloggers manage to inspire their readers to comment on posts? They have the engagement you seek, but how do they inspire it? I asked four successful bloggers to reveal the needle-moving strategies they use to encourage reader comments. Their answers provide a wealth of information you can put to […]
How to Choose the Best WordPress Themes
Have you ever tried to choose a WordPress theme? There are so many options, especially free ones, that the decision can feel quite hard. If you upgrade to paid themes, the choice seems harder. After all, you don’t want to pay for something that isn’t the best choice for your site or that you can’t […]
5 Deadly Landing Page Mistakes to Avoid
Beyond basic blog pages, you need landing pages if you want to sell anything, including your blogged book or booked blog, or build an email list. However, your landing pages won’t do much good if you don’t know the basics of how to create ones that convert visitors into subscribers, book buyers, customers, or clients. […]
Use Effective Calls to Action to Improve Social Conversions
Knowing when and how to use Calls to Action (CTAs) can mean the difference between a successful or unsuccessful blog and book. Today Nick Rojas (@nickarojas), a start-up and online marketing consultant, explains the essentials of using CTAs to improve conversions on the social media sites you use. Is your use of social media driving readers, […]
How to Evaluate the Effectiveness of Your Author Platform
A platform is a necessity whether you write fiction or nonfiction. It provides the foundation for your promotion plan, which you put to use when your book is released. Without a platform, your promotion plan won’t be effective. But how do you know if your author platform has the visibility, reach, authority, or influence in […]
How to Build An Authority Blog Around Your Books
While you as an author and blogger need to have authority—or expert status—your blog also needs authority. Blog authority helps your site rise up in search engine results pages and become easily discoverable by your ideal readers. Today Todd Worley (@ToddWorleybc), a blogger, online entrepreneur and Internet marketer, explains the many ways to build authority […]
Does Your Blog Have Goals?
Several times per year I talk about goal setting. As a coach, I think it’s enormously important to set intentions for the year—if you want to succeed. The same goes for your blog. It needs goals if you want your site to become successful. Without a goal, you blog or blog your book with no […]
How to Ensure Your Blog Gets Read and Your Book Sells
To ensure your blogged book gets read and later, when published, sells, begin your project with a Competition Analysis. In this section of your business plan, you take a detailed look at what traditionally published books have been written on your topic and how your book compares to them. This information convinces you—or a publisher—that […]
2 Steps to a Market Analysis for Your Book
If you want to successfully blog and publish a book, you must know your readers. This step in the book blogging process, called a Market Analysis, is essential to your success and to your book’s and blog’s business plan. Without it, you might produce work that attracts totally different readers than you expect or no […]
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