Today bloggers and authors must use social media to market their posts and books. Social media marketing represents an integral part of attracting readers and selling books. In this guest post, Jennifer Brown Banks (@PENPROSPER1) provides the essential elements of any effective social media marketing plan. Plus, several writers add their best social media marketing […]
How to Evaluate the Effectiveness of Your Author Platform
A platform is a necessity whether you write fiction or nonfiction. It provides the foundation for your promotion plan, which you put to use when your book is released. Without a platform, your promotion plan won’t be effective. But how do you know if your author platform has the visibility, reach, authority, or influence in […]
Do Subscribers Really Matter?
Most bloggers primarily focus on subscribers. One they get traffic to their sites, they want them to subscribe to the blog. But do subscribers really matter? Should this be your primarily focus, especially if you are a published or aspiring author or an author building a business around your book? Not necessarily. Subscribers represent a […]
How to Build Platform and Promote Your Book with Articles
All aspiring and published authors should consider themselves journalists. Whether you want to build author platform or you simply want to find ways to promote your book, articles provide an effective promotional element to add to your marketing toolbox. It’s easy enough to simply write articles about the topic of your book “off the top […]
A Short, Quick Guide to Social Networking for Blog-to-Book Authors
I just came back from giving a talk at a local writer’s club. There I heard the same question I hear everywhere I go: What’s the best way for writer’s to accomplish their social networking — especially given the fact that they really don’t want to do social networking at all. They just want to […]
Creating a Platform for You and Your Book
The publishing world has changed dramatically over the last decade. No longer can you simply present an agent or a publisher with a good idea and good writing and expect to get a contract in return. You must prove that you already have people ready and waiting to purchase your book as soon as it […]
