Search Engine Optimization (SEO) plays an enormous role in helping you garner readers for your blog and blogged book. However, search engines, like Google, constantly change their algorithms. Reader preferences change quickly and often as well. That’s why it’s important to know something about current SEO trends. In this guest post, Mike Dane (@mikedane7) a […]
How to Build An Authority Blog Around Your Books
While you as an author and blogger need to have authority—or expert status—your blog also needs authority. Blog authority helps your site rise up in search engine results pages and become easily discoverable by your ideal readers. Today Todd Worley (@ToddWorleybc), a blogger, online entrepreneur and Internet marketer, explains the many ways to build authority […]
Writers Earn More Money as Bloggers
Many writers consider blogging extra work that takes them away from writing. However, blogging not only involves writing—and can lead to a finished manuscript and published book—but also provides you with a way to create a livelihood as a writer. In fact, as a writer you are uniquely equipped to become a successful blogger and […]
4 Uncommon Content Marketing Tactics to Increase Blog Traffic
Every post you write and publish, whether part of your book or a singular entry to promote your work, represents an effort to use content marketing strategies. However, there’s more to content marketing than writing and publishing blog posts. In this guest post, Mike Dane (@mikedane7) a digital marketing professional and PR manager at TruConversion.com, helps […]
Does Your Blog Have Goals?
Several times per year I talk about goal setting. As a coach, I think it’s enormously important to set intentions for the year—if you want to succeed. The same goes for your blog. It needs goals if you want your site to become successful. Without a goal, you blog or blog your book with no […]
How to Ensure Your Blog Gets Read and Your Book Sells
To ensure your blogged book gets read and later, when published, sells, begin your project with a Competition Analysis. In this section of your business plan, you take a detailed look at what traditionally published books have been written on your topic and how your book compares to them. This information convinces you—or a publisher—that […]
2 Steps to a Market Analysis for Your Book
If you want to successfully blog and publish a book, you must know your readers. This step in the book blogging process, called a Market Analysis, is essential to your success and to your book’s and blog’s business plan. Without it, you might produce work that attracts totally different readers than you expect or no […]
Three Steps to Writing an Overview for Your Book’s Business Plan
When you begin your blogged book—or any book—an overview of the entire book idea helps you get focus and clarity on the project. When you are clear about your topic, the angle you from which you will approach it, and how you will provide benefits to a particular audience, you can determine if the project […]
10 Reasons Why You Should Blog a Book
The idea and practice of blogging books continues to gain acceptance. Bloggers get and seek traditional publishing deals and self-publish their content. And aspiring authors, including bloggers, compose their manuscripts from scratch post by post on the Internet and successfully land publishing deals or release independently published books. Why would you want to write a […]
How to Reduce Formatting Time Using Scrivener
I write a lot of blog posts every week, so I’m always looking for ways to speed up my process. Although most of my posts don’t feature tons of graphics or charts, formatting adds time—sometimes more than I predict. I can reduce this particular time-suck if I format my posts in Scrivener using MultiMarkdown language. […]
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