Writers like to write. They don’t like to promote or build platform. That’s why I encourage them to blog and to blog their books. As they blog, they actually promote themselves and their work—and build platform. Why? Because they are producing content. Search engines love content. And readers want content—especially content that solves their problems, […]
Learn How to Blog Your Way to a Book Deal
If you can write, you can blog. That means you can blog your way to a book deal. You can blog a book, and write and publish your work one post at a time in cyberspace while also promoting it so you get “discovered.” Agents and acquisition editors continue to troll the Internet looking for […]
Four Ways to Promote Your Blogged Book
As you write your blogged book, or as you try to drive traffic to your blog so you land a book deal (and can book your blog), the Internet provides you with many effective promotion tools. Here are four tried and true methods for achieving your promotion goals with online activity—activity most bloggers can do […]
Start Blogging a Short Book Today
A few months ago I self-published a short book based on 10 blog posts. In fact, I booked the blog posts — I repurposed the material I had already published on my blog. However, you can easily blog a short book starting today. This is a great idea if you already have a blog and […]
Jezebel.com Sells Two Books to Grand Central
Today I have two more examples of blog-to-book deals that I don’t understand, but I don’t need to. Obviously, these blogs struck a chord with enough readers to catch a publisher’s eye. And off to press they go. Should the rest of us be so lucky. Gawker Media’s website, Jezebel.com, recently sold two books to […]
Content is King…So Get Writing!
In the blogging world, wisdom has it that content is king. That means, they ultimate way to drive people to your blog (or website) involves producing great copy. The more superb and useful content you produce, the more readers and traffic you will see coming to your blog or website. So it’s time to get […]
Keeping Up with Your Blog When Using the Scheduling Option
As you’ve probably realized by now, scheduling your posts offers a definite advantage for the busy blogger or aspiring author. Now that you know how to schedule your blogs, however, you are at risk. You may walk away from your blog all week and pay no attention to what’s going on there. That’s a definite […]
How to Schedule Your Blog Posts to Publish Later
As I mentioned in my last post, most blogging software offers you a way to write in advance and publish your posts on a schedule. This allows you to write your posts for a whole week or a month in one sitting (or two or three) and schedule them to publish whenever you want. For […]
Writing for the Internet: Be Conversational
Okay! Let’s start writing that book! Writing a blog tends to be a bit different than writing a “formal” book exactly because blogging lends itself to informality. When blogging you can write as if composing an email to a friend. Blogs began as live journals, and many people considered them streams of consciousness—simply unedited thoughts […]
Are You Willing to Approach Your Blogged Book Like a Business Person?
If you want to blog a book, though, I suggest you approach this endeavor like any other book project. This means putting aside your writer’s hat and putting on your business person’s hat before you begin your book project. This allows you to look at the big picture of both your blog and your book, […]
