How to Blog a Book

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

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9 Reasons Coaches Should Blog Books in a Month

Every year (usually in April) I challenge bloggers to produce a book in a month—on their blogs. This year and this month, I want to challenge more than just bloggers to blog a book in 30 days. I want professionals who have blogs—speakers, coaches, trainers, and entrepreneurs—to take the National Book Blogging Month (NABoBloMo) challenge. […]

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4 Reasons Speakers Should Blog Books in a Month

Every year (usually in April) I challenge bloggers to produce a book in a month—on their blogs. This year and this month, I want to challenge more than just bloggers to blog a book in 30 days. I want professionals who have blogs—speakers, coaches, trainers, and entrepreneurs—to take the National Book Blogging Month (NABoBloMo) challenge. […]

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How to Market a Book to Millennials

When you market your book, you want to be sure to target those most likely to purchase it. If Millennials (also known as Generation Y) would find your book interesting, you must know where to find and how to get noticed by those born from the early 1980s to around 2000. Today Nick Rojas (@nickarojas), a […]

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5 Deadly Landing Page Mistakes to Avoid

Beyond basic blog pages, you need landing pages if you want to sell anything, including your blogged book or booked blog, or build an email list. However, your landing pages won’t do much good if you don’t know the basics of how to create ones that convert visitors into subscribers, book buyers, customers, or clients. […]

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Joe Ponzio on Going from Book to Blog to Book

Joe Ponzio started his blog as a way to build platform for the book he planned to write (not necessarily blog). When his blog readership exploded, he sealed the success of his book. After going book to blog to book, he reports, “the book and the blog go hand-in-hand.” In the case of Fwallstreet.com, both […]

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8 Reasons to Book a Blog

Long-term bloggers are in a fabulous position to turn their blog content into a valuable book. However, some bloggers don’t know why they’d want to go to the trouble of “booking” their blogs. If you are on the fence about transforming yourself from blogger to author, these eight reasons might convince you to book your […]

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Use Effective Calls to Action to Improve Social Conversions

Knowing when and how to use Calls to Action (CTAs) can mean the difference between a successful or unsuccessful blog and book. Today Nick Rojas (@nickarojas), a start-up and online marketing consultant, explains the essentials of using CTAs to improve conversions on the social media sites you use. Is your use of social media driving readers, […]

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How to Evaluate the Effectiveness of Your Author Platform

A platform is a necessity whether you write fiction or nonfiction. It provides the foundation for your promotion plan, which you put to use when your book is released. Without a platform, your promotion plan won’t be effective. But how do you know if your author platform has the visibility, reach, authority, or influence in […]

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