I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]
11 Ways to Use Your Blog to Become an Expert…FAST!
If you write nonfiction, or if you have the goal of building a business around your book(s) or your blog, you want to develop expert status—assuming you don’t have it already. A blog provides the perfect vehicle for creating authority in your subject area or industry, and this helps you get noticed as well as […]
7 Reasons to Blog a Short Book…FAST!
Most of the time I tell those who want to blog books to write long. But once your full-length book is complete, of if you’ve got an established blog, there are many reasons to write short. By this I mean blog short books. Most people think a book has to be long and must take […]
24 Ways to Keep Your Blog Alive After You Stop Blogging Your Book
You’ve spent the last six to nine months—maybe more—blogging your book, and you’re manuscript finally is complete. Now what? How will you keep your blog alive now that that you don’t have a book to write post by post? Good question…and one you should have answered before you began blogging. When you begin blogging a […]
How to Blog a Completed Manuscript
You’ve already written your book, but you want to test the market or build an author platform before release by blogging it. How do you take your completed manuscript and break it down into 300- to 500-word pieces—blog posts—when you wrote it to flow as one continuous chapter after another? Good question. I continue to […]
3 Ways to Convert Blog Content Into a Word Doc
For those bloggers who would like to book a blog, or repurpose their posts into a book, turning blog content into a word-processing file can pose one of the largest challenges. You likely need a Microsoft Word file, since these are used by designers and to create a variety of ebook formats. Yet, it’s not […]
How Authors Can Use Listmania to Promote Their Books
By Scott Lorenz (@aBookPublicist) Authors are always looking for low cost and easy ways to promote their books and I think you’ll appreciate this tip from Scott Lorenz. As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of […]
Make More Money as Multiple-Book Author
Are you patting yourself on the back for producing your first eBook—or even for coming up with your first book idea and for setting the goal of blogging it and publishing it in the near future? Guess what? The majority of authors don’t make any “real” money until they’ve published at least three books! Hybrid […]
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