I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]
Blogging a Book Keeps You Blogging Longer
We hear a lot of statistics thrown around about how many blogs are started each year. We hear less about how many are abandoned—60% to 80% within one month, according to Caslon Analytics, an Australian research, analysis and strategies consultancy. I don’t think the same holds true if you begin blogging to write, publish and […]
Why a Blog Inspires More People to Change than a Book
Authors who want to inspire change need readers to take up their causes. Yet, the average book today sells 250 copies per year. Most ebooks never sell more than 100 copies—if that. An author can’t become a change agent, or an author of change, on any large scale with that level of readership. However, a […]
Success Story: What I Learned By Blogging A Book
This guest post was contributed by Brian Cormack Carr. I first had the pleasure of coming across Nina’s How To Blog A Book after reading one of her tweets and surfing over to her website of the same name. It was a timely encounter – at the time, I was in the process of getting […]
A Crafter’s Experience of Blogging a Book
I started writing the Creating Craft: A Guide to Designing Original Pieces book blog in early September. I had wanted to write a book about designing original craftwork for some time, but was reluctant to take on the project because I knew I’d be unlikely to finish. I’d already tried to write one book before, […]
Why Readers Matter More than Buyers
In the world of publishing, we talk a lot about selling books. We obsess over promotion and marketing and how to ensure our books sell once they are released. Once published, we turn our focus to how many sales went through registers each week according to Neilson Bookscan (which tracks most bookstore, online, and other […]
Blog-to-Book Releases This Month Officially at 2009 Numbers
My last post said projected that the number of blog-to-book releases were almost at the same rates as in 2009, the so-called height of the blog-to-book craze — about 48 per year. Well, I am happy to say that as of today, I can officially say that this month’s numbers (from what I know) bring […]
Current Rate of Blog-to-Book Deals Reaching Past Heights
In my last post, I discussed the fact that many blogs are still getting turned into books–enough to constitute a continued trend, despite what some industry experts have claimed. In fact, I discovered that the figures for blog-to-book releases in October 2011 alone, at least from what I can tell, are equivalent to the height […]
Blogging a Book can Improve Your Creativity
Although some writers feel stressed out and self-conscious when they know their writing will be read by others, blogging provides a format that actually can reduce the amount of writer’s block produced by fear of exposing your work to the world. Yes, when you blog you do show your work to the whole Internet community, […]
How Blogging a Book can Boost Your Career and Income
I’ve been harping on how blogging a book builds platform and, by so doing, helps you get noticed by publishers and agents and sell more books. However, there’s another great outcome that can be achieved by blogging a book: you can boost your career and make more money. How? By being perceived as an expert […]