Search Engine Optimization (SEO) plays an enormous role in helping you garner readers for your blog and blogged book. However, search engines, like Google, constantly change their algorithms. Reader preferences change quickly and often as well. That’s why it’s important to know something about current SEO trends. In this guest post, Mike Dane (@mikedane7) a […]
What’s the Optimal Length for a Blog Post?
Both newbie and seasoned bloggers often ask the same question: “What’s the optimal length of a blog post?” No definitive answer exists. In fact, the answer seems to change from year to year. Experts continue to pose new opinions and data to help you decide on the best post length for your blog. In the […]
How to Self-Edit as You Blog Your Book
When you blog a book, you publish the first draft of your manuscript in cyberspace. However, you still need to share great content. How is that possible when you aren’t sharing “finished” work with the world? You must learn to do a great job of self-editing your early posts—or versions of your manuscript—so they appear […]
Know When to Put Your Foot on the Brake or the Gas
If you’ve been following me for a while, you know that when it comes to blogging and to blogging books I’ve been repeating the same advice for a long time: Blog often and consistently if you want to get any traction in the search engine results pages. I still believe that is the best way […]
How to Write Titles that Make People Read Your Posts
Headlines are the most important part of your blog post. Without a good title, you can’t compel your followers on social media sites to click through to your site or entice subscribers to move their eyes down the page to read your post. That’s why you must write blog post titles that attract readers—to the […]
8 Ways to Turn Your Blog Into a Content Marketing Machine
Most writers realize their blog offers a phenomenal tool for building author’s platform and for promoting a book once it’s been published. However, you may not realize the variety of ways in which you can actually put your blog to use to create a loyal fan base, sell more books and produce more useable content—even […]
How to Create a Blog Plan
Before you begin blogging a book, you need a blog plan. Even if you don’t think you are going to use your blog to write, publish and promote a book post by post, you need a blog plan. And if you begin your blog with the idea that you might blog a book (or more […]
7 Ways to Write Blog Posts that Get Read
The other day I shared a link on Twitter to a new blog post. Someone tweeted back, but their response only answered the question in the title of my post, which I had shared in my tweet. Their response had little to do with the post itself, making it obvious they hadn’t clicked on the […]
The Main Reason Your Blog Doesn’t Attract Readers
A few weeks ago I offered discounted strategy sessions on blogging books and blogging in general. Just about half of the aspiring or published authors and bloggers I spoke with wanted to know how to attract more readers to their blogs. When I took a look at their sites I inevitably discovered the same problem: […]
How to Write Search-Engine Friendly Blog Posts
You can find a ton of information online and off about how to “search engine optimize” (SEO) your blog posts. Yet, Google constantly changes its algorithms and rules making it difficult to know if you are turning out search-engine friendly content or not. If you aren’t a techie or simply want to blog or to […]
