Your blog provides an essential tool in your book-marketing toolbox. However, to use your blog to help promote your book, you need a “book page” on your website. Not only that, your book page needs some essential elements to help it effectively sell books. What’s a book page? It’s a page on your website or […]
12 Essential Blog or Website Pages
Once you have included the essential Home page elements on your website, it’s time to turn your attention to other pages. Pages provide an enormous amount of information to your site visitors as well as an organizational and navigational tool. Don’t confuse pages with posts. Pages are used for specific purposes and send visitors away […]
11 Home-Page Essentials for Your Blog
Every blog needs essential elements that make it easy to navigate by and attractive to visitors. If you blog a book on your site, you may need additional features, but certain elements should be visible on any website’s Home page. The following 11 elements won’t create a design for your site, but they inform your […]
Is Your Blog Dead or Dying?
A blog is a living thing…until it’s dead. You determine if your blog lives or dies. The overpopulated blogosphere is home to somewhere around 150 to 170 million blogs. No one has calculated the number recently, and the manner of calculation varies considerably. But what we do know for sure is that more blogs appear […]
Why You MUST Publish Posts Often and Consistently
For your blog to succeed—to gain traction on the Internet or in search engines and to gather a loyal following of readers, you must publish posts often and consistently. Don’t blog if you want an easy or fast way to make money, gain expert status, or land a book deal. Blogging takes patience and hard […]
Become a Hybrid Blog-to-Book Author
You don’t have to blog your book with only the goal of traditional publishing in mind. Nor do you need to feel you only can self-publish your book. Instead, decide to become a hybrid author and enjoy the benefits of both traditional and indie publishing. It is possible to be both traditionally and self published. […]
5 Steps to a Blogged-Book Plan
I know few writers who feel they have enough time to work on their books. Most tell me they want to be more effective and productive because they need to promote their books as well as write them. That’s why I developed the blog-a-book strategy. It allows you to write, publish and promote a book […]
Start a Movement with a Blog or Book
As you blog your book, you can do something more meaningful than build a foundation of avid fans and readers for your finished product or even land a traditional book deal. You can start a movement. If the reason you want to become an author or a blogger involves a cause, calling, or soul purpose, […]
How to Self-Edit as You Blog Your Book
When you blog a book, you publish the first draft of your manuscript in cyberspace. However, you still need to share great content. How is that possible when you aren’t sharing “finished” work with the world? You must learn to do a great job of self-editing your early posts—or versions of your manuscript—so they appear […]
Use Instagram to Increase Your Blog Traffic
With so many social networks to use, you may think you can skip Instagram. Think again. More and more often, agents and publishers are looking at Instagram followings as they evaluate bloggers’ and aspiring authors’ platforms. More than 300 million people use this social network on a monthly basis. That means your presence on this […]
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