Anyone who spends time in social networks has heard about them. We know we are supposed to follow them. We want them to follow us back. We want to become like them. Who are they? Influencers. They are the people on Twitter, Facebook, Google Plus, LinkedIn, and Pinterest (even Instagram) with the ginormous followings. They […]
What’s the Difference Between a Blogged Book and a Booked Blog?
I must have described the difference between blogging a book and booking a blog here on this blog at least 100 times. I’ve done the same on the phone with prospective clients countless times. I do it every time I speak to an audience. Yet, I can find no blog post here on this blog […]