Recent events in the United States have caused people all around the world to speak their minds, stand up for their beliefs, and protest things they don’t like. Some people, however, feel powerless. They complain and worry but do nothing. Everyone can become an activist—without ever marching, holding a sign, or writing letters to officials. […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]