If ever there were a time to start a blog or to blog a book, it’s now. Yes, the blogosphere is crowded and loud. On the other hand, the number of people on or using the internet continues to grow, which creates an enormous opportunity for anyone—including authors and bloggers. Now truly is the best […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]