Many writers consider blogging a waste of time because blogging “for free” takes them away from paid work, like articles and books. In fact, blogging can lead to more paid writing gigs. And your blog can even generate income. Let’s take a look at some of the ways in which your blog could lead to […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]