Blogging, or blogging a book, involves more than writing. Each time you publish a post you complete a variety of tasks, including finding a photo or piece of art, formatting your post, and search engine optimization. Additionally, before you ever write you might go through a research process. This can be time and effort intensive. […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]