Most of you know I’m in the middle of a book tour to help launch the second edition of How to Blog a Book. However, the days of in-person book tours are over. Some authors still do signings at local book stores, but more authors utilize the reach and power of the Internet when they […]
The Second Edition Book Launch Begins
I’m excited to announce that this week…actually yesterday…marked the first day of the official How to Blog a Book Revised and Expanded Edition book launch. I’ve got two concurrent tours in place with tons of opportunities for you to learn more about blogging a book or booking a blog. Online tours, called blog or virtual […]
Every Virtual Book Tour Needs a Purpose
Most authors plan virtual book tours because they have a book release approaching. Typically, they want to drive up book sales on the day their books hit Amazon. However, trying to produce a bestseller on one day or for one hour is not the only reason to go on a virtual book tour. Neither is […]
How to Organize Your Virtual Book Tour
A virtual book tour provides you with a way to “travel” around the country or the world from the comfort of your home office. However, like any ‘round-the-world trip, which includes a variety of stops with many logistics, you must develop some way to manage all the details once your are one the move. Otherwise, […]
How to Prepare for Your Virtual Book Tour
After completing four of my own virtual book tours, I can tell you from experience that preparation plays a key role in the success of your tour. A discussed previously, you need to choose your tour stops and invite invite hosts, but you also must plan the content you will provide. Additionally, you need to […]
How to Choose Hosts for Your Virtual Book Tour
A virtual book tour revolves around the blogs that participate in this promotional tool. However, you may think you have no control over what blog stops you make. That’s not true. In fact, one of the most important decisions you can make prior to beginning your virtual book tour involves choosing the type of blogs […]
Gain Credibility and Build Relationships by Taking Your Book on Tour…Virtually
by D’vorah Lansky, M.Ed.(@marketingwizard) I’m pleased to introduce our guest author, D-vorah Lansky. D’vorah is an author and online book marketing expert and today she’s going to explain how and why we should consider taking our books on virtual tours. Have you taken your book on a tour, around the globe, virtually? If you have, […]
15 Reasons to Go on a Blog or Virtual Tour—Book or No Book
Some people think blog tours and virtual book tours are dead. I disagree. They provide a powerful tool to promote the release of your book or your blog. Most often, authors use blog or virtual book tours to increase the visibility of their books. Indeed, this is a fabulous tool for getting the word out […]
What is a Virtual Book Tour
The days of book tours are dead and gone. It’s a rare author who spends time and money going from city to city to do signings or to encourage shoppers in the few physical books stores that still exist to purchase a new release. It’s even more rare to find a publisher who will put […]