How to Blog a Book

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

  • Home
  • About
    • Vote This Blog One of Writer’s Digest’s Annual 101 Best Internet Sites for Writers
    • Resources for Nonfiction Authors and Bloggers
    • Privacy Policy
    • Terms of Service
  • The BOOK!
    • Table of Contents
    • Page One
    • NEW! Revised and Expanded–2nd Edition–of How to Blog a Book
    • How to Blog a Book (Revised and Expanded Edition) BLOG TOUR
    • Previous Virtual BookTours
  • Services
    • Blog Services
    • Coaching
      • Blog and Blog-to-Book Coaching
      • Author Coaching
      • Writing and Book Coaching
  • Courses
    • The Productive Writer Course
    • Inspired Creator Community
    • High-Performance Writer Group Coaching Program
    • Turn Your Blog Into a Book Production Machine
    • Build a Business Around Your Blog
    • How to Blog a Book Audio Course
    • How to Blog a Book eCourse
    • How to Blog a Book Audio Recording
  • Contact
  • Login

November 26, 2013 by Nina Amir 1 Comment

How to Turn Book-Based Webinars and Teleseminars into Online Courses

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

Author Training 101If you know how to produce teleseminars and webinars based upon your book, you now find yourself in the perfect position to take the next step: creating online courses. Online courses can prove a phenomenal way to build a business around your book. They are easy to create once you know the system for extracting information from your book’s chapters for speeches, talks, classes, workshops, teleseminars, and webinars. And they provide you with an inventory to sell from your own website at any time—even 24/7. This also serves your readers with what they desire: a deeper level of access to you and your information.

How to Produce an Online Course From Teleseminars and Webinars

Even if you have not begun using teleseminars and webinars, you can use the following steps to create an online course. Just create it as you go using the information from my previous posts (links above). I have done this successfully for my Author Training 101 class and for my Author of Change Transformational Coaching Program. If you decide later you feel you could have done a better job, simply hold the course live again and rerecord. You can also continue to add supplemental materials over time.

  1. Create a sales page for your course. This needs to include a way for people to actually purchase your product, such as with PayPal.com.
  2. Create a “Thank You” page on your site. Make this “private.”
  3. Set up a list with your email provider that is specific to this course. Create an opt-in form for this list. Place it on the Thank You page, and direct buyers to that page after they purchase. Tell them they must sign up for that list to receive their course materials. (PayPal has a way to send someone to a particular URL once they purchase.)
  4. Take your existing teleseminars and/or webinars (the videos and/or audio) and place them on pages you save as “password-protected.” You will need a heading and some explanatory text to accompany the materials. If you have worksheets, homework, both webinar and teleseminar, etc., include all of this on the same page for the appropriate lesson.
  5. Use your email provider to create “autoresponders,” emails delivered on a schedule (daily, weekly or monthly), to tell your new customers how and when to access the password-protected course pages on your blog. (You are only emailing those on this new list of course buyers.) Of course, the first email you send has to give users the password.
  6. Deliver each lesson on a schedule by sending an email telling students that particular lesson is available and providing the link to the password-protected post. Or, rather than “dripping” the material out over time, you can simply provide all the links to the lessons in one email and allow them access to the whole course at once.

Here’s an additional way to deliver the course: Provide the whole course as a series of autoresponders (emails). That means you place all the material—the text and teleseminars/webinar—in separate emails (one for each lesson) instead of following step #4. None of the content resides on your blog except the sales and Thank You pages. Each email gets sent on a schedule using the autoresponder function of your email provider.

The Most Effective Way to Create Online Courses Around Your Book

While the easiest way to create online course might seem to be with your email list and autoresponders, especially if you are familiar with that system, the most effective way to do so really is with a full membership site. It integrates all of the aspects mentioned above—payment, mailing list, and delivery, including scheduling. It also looks very professional. (I’ll be writing more on this soon; in the meantime, read this or this.) A simple plugin, like Premise by CopyBlogger or Wishlist, allows you to turn your site into a course-making machine. Plus, it creates super sales and landing pages whenever you need them.

Be sure you advertise your new course in a widget on your blog (in the sidebar). Also use your mailing list to let subscribers know it’s available. It’s easy to send them to the sales page by including the link and get them to sign up!

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket

Filed Under: Build a Business Around Your Book, Create Information Products, Professional Blogging, Selling Books and Information Products, What to Do When You Complete Your Blogged Book Tagged With: autoresponders, busines around your blog, business around your book, members-only content, membership site, online courses, password-protected content

Comments

  1. Michael W. Johnson says

    February 4, 2019 at 5:50 am

    I felt this information is really valuable for people who are looking to turn book-based webinars and teleseminars into online courses. Thanks for such an informative article keep writing.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts

About Nina Amir

Nina Amir, the Inspiration to Creation Coach, inspires writers to create published products and careers as authors as well as to achieve their goals and fulfill their purpose and potential.

Read More . . .

Follow Me!

Follow Us on FacebookFollow Us on Google+Follow Us on TwitterFollow Us on LinkedInFollow Us on PinterestFollow Us on YouTubeFollow Us on SkypeFollow Us on RSSFollow Us on E-mail

As Seen On:

social proof2

How to turn your blog into a book

Amazon.com
Barnesandnoble.com
IndieBound.com
WritersDigestShop.com

Create a Successful Author Website!

Book. Books and laptopPurchase a copy of my eBook!

Bestselling authors like Michael Hyatt and Joanna Penn use Scrivener and endorse this course! I tried Learn Scrivener Fast, too, and found it a quick, easy way to learn the Scrivener writing technology. Plus, you can use it to produce produce ebooks!
Click here to find out more!

250x250

bluehost

Writer's Digest: 2013 Best Writing Websites (2013)
This website has been awarded a Best Writing Website.
Sponsored by Writer's Digest, Writer's Market,
Writer's Digest University & Writer's Digest Shop.

TFOI Badge

Popular Posts

  • Are You Blogging a Book? List it here!
  • Can You Publish Blogged Material As a Kindle Ebook?
  • Darren Rowse on Book Deals and Discovery in the Blogosphere
  • 3+ Reasons I’ve Started Using Scrivener as a Blogging Tool
  • Selling Your Ebook on Your Own Website vs. Amazon

Search

Categories

Archives

Copyright © Nina Amir 2021

Copyright © 2021 · Generate Pro Theme on Genesis Framework · WordPress · Log in

»
«
Powered by Conversion Insights: Boost your online revenue.  
Are you a productive, semi-productive or unproductive writer? Take My Quiz To Find Out!
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.