Tie Into the News to Make Your Posts Timely

Tie blog posts to the news to keep your blog timely.

Blogging Basics for Aspiring Authors: Lesson 16 You can improve your blog in a variety of ways by tying your posts into the news. This keeps your content timely and relevant to current events. It also drives additional traffic to your site as people, searching for articles on these hot topics, find your posts and [...]

Increase Value and Make Connections by Writing Link Posts

link posts

Blogging Basics for Aspiring Authors: Lesson 8 Once upon a time, bloggers stressed using links to help provide SEO for their sites. These days, linking is less talked about. Yet, inbound and outbound links still provide great value. Thus, including a link in each of your blog posts, or writing a link post, or a [...]

Use Lists to Provide Engaging Posts That are Easy to Write and Read

How to write list posts

Blogging Basics for Aspiring Authors: Lesson 6 List posts provide a staple for almost every blogger. In your efforts to produce core content, or even content on a regular basis, these posts are easy to write and to read, and they tend to get shared and commented on more often than some other types of [...]

Create Core Content to Give Your Blog a Strong Internal Fire

The earth's core is like the core content of a blog or blogged book.

Blogging Basics for Aspiring Authors: Lesson 5 Whether you write a blog or a book you must begin with a core idea. That idea also must be instilled with a sense of purpose that carries both the blog and the book along over time. If the content on your blog and in your book—or in [...]

The Correct Blog Posts Length Builds Readership

There are a variety of ways to determine blog post length.

Blogging Basics for Aspiring Authors: Lesson 3 Over and over again I get asked the same question: How long should my blog posts be? Typically, I answer, “Between 300-500 words.” Today, however, I’d like to answer this question in greater detail because blog post length can, indeed, affect your readership. It’s also an important thing [...]

Successful Bloggers Add Value to Readers’ Lives

To succeed as a blogger provide benefits in your posts

Blogging Basics for Aspiring Authors: Lesson 2 Every time you write a blog post you must ask yourself one question: Does what I am writing add value to my readers’ lives? If the answer is, “Yes,” you are on your way to success as a blogger. If you are blogging a book, the same holds [...]

You Need Courage and Authenticity to Succeed as a Book Blogger

Open up and show your real self via your blogging and writing

Blogging Basics for Aspiring Authors: Lesson 1 To succeed as a book blogger, or even as a blogger, you need to develop courage. You need to be willing to fearlessly show yourself and your knowledge to the world via your written words. That’s right; no more hiding behind your words. You must use your writing [...]

What Is SEO and Should Book Bloggers Care About It?

SEO involves many different things--links, titles, keywords, tags

Bloggers and website owners seem to obsess about search engine optimization (SEO). As a writer or book blogger, you might be wondering, “What the heck is SEO and should I even care about it?” You do need to know what SEO is and care about it to some extent, but if you write a good [...]

Will Someone Really Steal Your Idea If You Blog Your Book?

theif stealing online content from a computer

If I had a dollar for each time an aspiring author voiced a concern about his or her blogged book idea getting stolen or actual blog content getting pirated, I’d be rich by now. This fear is similar to the one harbored by a person I know who won’t allow agents to look at his [...]

How to Have Impact with Your Blogged Book

The_Impact_Equation

With so many books on the market and so many blogs in the blogosphere, how do you make sure your blogged book actually has impact on anyone? How do you make sure each post you publish gets read and, shared—more than just once but thousands of times? I’ve written many times about becoming an author [...]

Uniqueness Attracts Blog-to-Book Deals

Does your blogged book have great content?

Content is king! Content is king! Content is king! As bloggers and as aspiring authors, this concept gets drilled into our heads. We are told that writing great posts, articles and manuscripts gets readers to our blogs and attracts agents and publishers. Yet, some bloggers can get  blog-to-book deals without writing a single paragraph of [...]

10 Ways to Create Posts Without Worry About SEO and Keywords

I coach lots of bloggers and writers who would like to (1) start blogging, (2) develop better blogs or (3) blog a book to make sure they get discovered by a literary agent or publisher. In each of these cases they inevitably inquire how to search engine optimize (SEO) their blog and employ keywords for [...]