How to Blog a Book

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

Inspiring You to Build Visibility, Boost Authority and Become an Author Post by Post

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Joe Ponzio on Going from Book to Blog to Book

Joe Ponzio started his blog as a way to build platform for the book he planned to write (not necessarily blog). When his blog readership exploded, he sealed the success of his book. After going book to blog to book, he reports, “the book and the blog go hand-in-hand.” In the case of Fwallstreet.com, both […]

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8 Reasons to Book a Blog

Long-term bloggers are in a fabulous position to turn their blog content into a valuable book. However, some bloggers don’t know why they’d want to go to the trouble of “booking” their blogs. If you are on the fence about transforming yourself from blogger to author, these eight reasons might convince you to book your […]

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Use Effective Calls to Action to Improve Social Conversions

Knowing when and how to use Calls to Action (CTAs) can mean the difference between a successful or unsuccessful blog and book. Today Nick Rojas (@nickarojas), a start-up and online marketing consultant, explains the essentials of using CTAs to improve conversions on the social media sites you use. Is your use of social media driving readers, […]

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How to Evaluate the Effectiveness of Your Author Platform

A platform is a necessity whether you write fiction or nonfiction. It provides the foundation for your promotion plan, which you put to use when your book is released. Without a platform, your promotion plan won’t be effective. But how do you know if your author platform has the visibility, reach, authority, or influence in […]

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How to Create a Successful Blogged-Book or Booked-Blog Project

As a blogger, you are uniquely suited to become an author. If you have a successful site, meaning one with a large and engaged readership, you have set up yourself to produce bestselling books. You can use your blog effectively to transform yourself from blogger to author. Either blog a book or book a blog. […]

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6 Ways to Stop Procrastinating and Start Blogging

Writers write. That’s the adage, right? But sometimes—more often than you care to admit—writers don’t write. You know it’s true. Like me, sometimes when you sit down at your computer to work (which means “write” or “blog”), you don’t do anything close to producing work. You don’t type a word—except in a Facebook update, a […]

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Simple Facts And Tips About Marketing Your Book Online

Content marketing provides one of the most—possibly the most—important way to market your book. However, it’s important to know how to produce content effectively if you want your efforts to pay off in book sales. Today Todd Worley (@ToddWorleybc), a blogger, online entrepreneur and Internet marketer, explains the essential elements of marketing your books online, […]

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Blog a Book that Creates a Business

The vast majority of authors do not make a living from their books. Most traditionally published books never “earn back” their advances, which mean they don’t sell enough copies to make the authors any money past the initial advance on sales given for writing the book. Most ebooks don’t sell more than about 550 copies […]

COMING SOON - January 6, 2026

Change the World One Book at a Time: How to Make a Positive and Meaningful Difference with Your Words, will teach those who want to write for change how to produce books that serve as potent tools for transformation.

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