If you want expand your reach beyond the internet, consider writing not just your blog or guest posting for other blogs but actually writing for print publications. Yes, print publications still exist, and writing for a few of the many specialty magazines and newsletters could help you build your platform, extend your reach and improve […]
How to Build Platform and Promote Your Book with Articles
All aspiring and published authors should consider themselves journalists. Whether you want to build author platform or you simply want to find ways to promote your book, articles provide an effective promotional element to add to your marketing toolbox. It’s easy enough to simply write articles about the topic of your book “off the top […]
How Writers and Bloggers Can Use the Rule of 5 To Become Discoverable
Whether you are an aspiring author or published author or simply a blogger, discoverability remains the watchword. That means you have to find ways to make yourself and your work easily found on the Internet. How do you do that? Lot’s of exerts have written articles and blog posts about how to improve discoverability or […]
Why You Should Promote Your Blogged Book on Pinterest
A major key to promoting your blogged book lies in utilizing social networks.Each time you write a blog post, you share the link to that post in an update on each of your social networks, like Twitter, Facebook, LinkedIn and Facebook. (I wrote a post about this here.) However, if you aren’t expanding these efforts […]
What Is SEO and Should Book Bloggers Care About It?
Bloggers and website owners seem to obsess about search engine optimization (SEO). As a writer or book blogger, you might be wondering, “What the heck is SEO and should I even care about it?” You do need to know what SEO is and care about it to some extent, but if you write a good […]
Why You Need an Email List and a Subscriber List for Your Blogged Book
As you blog your book, provide readers with a way to subscribe to your blog’s feed. Encourage them to become “subscribers” so they can get the most recent posts using a variety of really simple syndication, or RSS, applications or readers or in their email box. But don’t forget to also encourage readers to sign […]
How to Have Impact with Your Blogged Book
With so many books on the market and so many blogs in the blogosphere, how do you make sure your blogged book actually has impact on anyone? How do you make sure each post you publish gets read and, shared—more than just once but thousands of times? I’ve written many times about becoming an author […]
How Often Should You Publish a Blog Post?
One of the most common question new bloggers or book bloggers ask is: How often should I publish a blog post? You may get different answers to this question, but here’s mine, which is based on my own experience and the advice I have been given by a variety of successful bloggers and professional bloggers. […]
How a Blog Creates Visibility for Your Book
One of the primary reasons to blog a book revolves around creating visibility for you and your book. You want lots of potential readers to easily “see” you, or find you, on line so they will purchase your book. How do you create this visibility? Here are the three primary ways to increase visibility for […]
How to Create Community Around Your Blogged Book
If you are writing any kind of book that inspires people to do something, you might want to create a community of some sort around your blog and your blogged book. This can serve as a great promotional tool for both your book and your book-related business if, for example, your blogged book asks readers […]
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