Aspiring authors and bloggers often tell me they don’t know how to get started blogging their books. They have ideas and they think they know what content they want to include, but they hit a stumbling block when it comes to producing a detailed outline or deciding upon a structure. They can’t brainstorm and organize […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]