Imagine this scenario: You decide to monetize your knowledge and create an online course. You produce the videos, documentation and membership access. In addition to explaining the benefits of the course, your sales page features a picture of you and bio explaining that you are an authority on this particular topic. You mention that you […]
7 Ways to Know if You are Ready for a 30-Day Writing Challenge
If you have decided to take the Write Nonfiction in November Challenge and participate in National Nonfiction Writing Month or to try National Novel Writing Month, you need to be sure you are ready to write on November 1st. If you don’t spend time now, before these events begin, preparing to write, you won’t achieve […]
Please, Don’t Blog Your Book Without a Plan!
The other day I was introduced on Twitter to an aspiring author. He had an interest in blogging a book because the colleague who connected us had used this methodology successfully to write and publish his book. So, we began exchanging tweets on the topic. My Advice on How to Start Blogging a Book He […]
5 Ways to Start Blogging Your Change-Inspiring Book When Inspiration Hits
When the light bulb goes off, and you get that BIG idea—the one that fulfills your purpose, feels like a calling or has a sense of mission about it, you don’t want to wait to take action. You want to act immediately, while you feel inspired. In fact, in the moment when passion and purpose […]
Why You Need a Business Plan For Your Book (Before You Blog It)
Historically, the majority of blog-to-book deals have been booked blogs. That means the blogger didn’t plan out a book and write it on the blog. When the blog became successful, a publisher asked the blogger to repurpose the blog into a book manuscript. Not only that, most bloggers don’t plan out their blogs. They just […]
Does your Blogged Book Have a Reason to Exist?
How to Blog a Better Book: Lesson #8 Many writers believe writing a book fulfills a sense of personal purpose or that their book has its own purpose to fulfill. The book’s purpose could be an extension of their own personal purpose as well. In fact, every book should have a purpose. This gives it […]
Flesh Out Your Blogged Book Chapters with Post-Sized Bits of Content
How to Blog a Better Book: Lesson #7 At this point in the process of planning out your blogged book, you are almost ready to give your book’s spine, which you created with your TOC, some flesh—some real content. Before you begin writing, though, I suggest you take the time to complete three more planning […]
Create a Strong Structure to Support Your Blogged Book
How to Blog a Better Book: Lesson #6 Before you can turn an idea into a book you must give that book a structure. This structure, known as the Table of Contents, supports your idea much like a human spine supports the body. Later, you put “flesh on the bone” when you determine the content […]
Write a Successful Book by Focusing Content on Benefit to Readers
How to Blog a Better Book: Lesson #5 To blog a successful book—one that attracts many readers and subscribers and later many book buyers (and maybe even a publisher)—you must conceive your idea with the “WIIFM Factor” in mind. The WIIFM factor represents the value your blog and book will add to readers’ lives or […]
Craft a Book Pitch So You Know What You are Writing About
How to Blog a Better Book: Lesson #4 Many aspiring authors have no idea what they are really writing about. You’ll find evidence of this by asking them to answer this question: “What’s your book about?” If it takes them more than a minute to answer the question, they don’t know. These same aspiring authors […]
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