Most authors plan virtual book tours because they have a book release approaching. Typically, they want to drive up book sales on the day their books hit Amazon. However, trying to produce a bestseller on one day or for one hour is not the only reason to go on a virtual book tour. Neither is […]
How to Organize Your Virtual Book Tour
A virtual book tour provides you with a way to “travel” around the country or the world from the comfort of your home office. However, like any ‘round-the-world trip, which includes a variety of stops with many logistics, you must develop some way to manage all the details once your are one the move. Otherwise, […]
How to Prepare for Your Virtual Book Tour
After completing four of my own virtual book tours, I can tell you from experience that preparation plays a key role in the success of your tour. A discussed previously, you need to choose your tour stops and invite invite hosts, but you also must plan the content you will provide. Additionally, you need to […]
How to Ask Bloggers to Participate in Your Virtual Book Tour
One you’ve chosen the best blog stops for your virtual book tour, it’s time to contact the bloggers and ask them if they are willing to participate in your virtual book tour. You can make these invitations in different ways, but they all require follow up via email and individualization. Plus, this is where the […]
How to Choose Hosts for Your Virtual Book Tour
A virtual book tour revolves around the blogs that participate in this promotional tool. However, you may think you have no control over what blog stops you make. That’s not true. In fact, one of the most important decisions you can make prior to beginning your virtual book tour involves choosing the type of blogs […]
Gain Credibility and Build Relationships by Taking Your Book on Tour…Virtually
by D’vorah Lansky, M.Ed.(@marketingwizard) I’m pleased to introduce our guest author, D-vorah Lansky. D’vorah is an author and online book marketing expert and today she’s going to explain how and why we should consider taking our books on virtual tours. Have you taken your book on a tour, around the globe, virtually? If you have, […]
The 4 Things You Must Do to Succeed as an Indie Author
It seems as if every day blogs, news agencies, radio shows, or podcasts blast out stories of indie authors making bestseller lists somewhere. Yet, the average books sells only 300 printed copies per year. The average ebook author sells only 560 copies per year and doesn’t earn enough to support himself. According to a Digital […]
Do Subscribers Really Matter?
Most bloggers primarily focus on subscribers. One they get traffic to their sites, they want them to subscribe to the blog. But do subscribers really matter? Should this be your primarily focus, especially if you are a published or aspiring author or an author building a business around your book? Not necessarily. Subscribers represent a […]
11 Steps for Successful Query Submission to Publications
If you want expand your reach beyond the internet, consider writing not just your blog or guest posting for other blogs but actually writing for print publications. Yes, print publications still exist, and writing for a few of the many specialty magazines and newsletters could help you build your platform, extend your reach and improve […]
How to Build Platform and Promote Your Book with Articles
All aspiring and published authors should consider themselves journalists. Whether you want to build author platform or you simply want to find ways to promote your book, articles provide an effective promotional element to add to your marketing toolbox. It’s easy enough to simply write articles about the topic of your book “off the top […]
