All aspiring and published authors should consider themselves journalists. Whether you want to build author platform or you simply want to find ways to promote your book, articles provide an effective promotional element to add to your marketing toolbox. It’s easy enough to simply write articles about the topic of your book “off the top […]
How to Focus Your Blog or Blogged Book on a Topic
Many bloggers simply begin blogging about a topic that interests them. They also may just feel passionate about the subject they first choose to write about. That’s all well and good–if you are just blogging. If you want to blog a book or build a business around a blog or a book, you have to […]
Is Your Blogged Book Idea Unique?
Today I ran into a woman I’ve known for a long time. We aren’t great friends, but our kids used to dance together. We’ve been connected on Facebook for a number of years mostly because of the kids. However, we both had Examiner.com columns. What I didn’t realize was that she also had a blog […]
Promotion: How to Get Blurbs for Your Blogged Book
In addition to getting an expert to write a foreword for your blogged book, you will want to have authorities, authors, thought leaders, and other well-known people in your field and in related fields offer short reviews, called testimonials or blurbs, for the front and/or back cover of your book or the inside of your […]
Promotion: Getting A Foreword for Your Blogged Book
There are lots of ways to promote your book. Some of them happen long before you book is published as a print or ebook. Since my book is two or three months away from release, I’m currently gearing up for full-force promotion, which will begin in May. Typically, promotion begins about three months before release, […]
A Short, Quick Guide to Social Networking for Blog-to-Book Authors
I just came back from giving a talk at a local writer’s club. There I heard the same question I hear everywhere I go: What’s the best way for writer’s to accomplish their social networking — especially given the fact that they really don’t want to do social networking at all. They just want to […]
Using Video to Drive Traffic to Your Blogged Book
An increasingly popular way to drive traffic to blogs these days involves video. YouTube has become a huge source of information and entertainment. You may find that by posting videos to YouTube you can drive enormous amounts of traffic to your blogged book. Most computers, especially laptops, have video capability, and flip cameras are pretty […]
Do You Know What Your Competition is Doing?
How long has it been since you checked out what your competition is doing? Way back when you were in the planning stages of blogging your book, I told you to check out your competition. Doing so would ensure that your blogged book would be unique in the cyber marketplace as well as in the […]
Planning Your Posts or Screen-Sized Content
At this point in the planning process, you know what your book is about and you’ve outlined its features and benefits. You know who is going to read it and in which what markets you will promote it. You know the competition and how to differentiate your blogged book from other blogs and books on […]
Creating a Platform for You and Your Book
The publishing world has changed dramatically over the last decade. No longer can you simply present an agent or a publisher with a good idea and good writing and expect to get a contract in return. You must prove that you already have people ready and waiting to purchase your book as soon as it […]
