Writers like to write. They don’t like to promote or build platform. That’s why I encourage them to blog and to blog their books. As they blog, they actually promote themselves and their work—and build platform. Why? Because they are producing content. Search engines love content. And readers want content—especially content that solves their problems, […]
Liz Strauss’ on How to Get Readers to Comment on Your Posts
Engagement. That’s what every blogger seeks—or should seek. If your blog readers comment on your posts, it means they not only read but get involved in what you write—involved enough to actually have a conversation with you. The blog stops being a one way broadcast, like a printed book, and becomes a conversation. Most bloggers […]
Liz Strauss on How to Blog a Book, Repurpose Posts & Use Comments
Every once in a while you get to meet someone who inspires deep respect, who inspires you, who you can use as a model in some area of your life. For me, that person is Liz Strauss. While I was at BlogWorld & New Media Expo 2011 in Los Angeles this past November, I had […]
Darren Rowse on Book Deals and Discovery in the Blogosphere
Like most recipients of blog-to-book deals, Darren Rowse landed his while simply blogging. However, he already had started thinking about writing a book—or, more specifically, turning his blog, ProBlogger, into a book. Then, he and his blog were discovered. That’s what many of us want—that email or phone call from an agent or publisher saying, […]
Darren Rowse: On Creating Profitable and Successful Blogs
Not only do I want my book blogging to result in a traditional publishing deal or a successfully self-published book, I also want that effort to create a successful blog that continues to attract readers and income after the book is published. This should be your goal as well. That’s how you create a business […]
Chris Garrett on How to Blog a Book or Book a Blog
My last post featured the first part of my interview with Chris Garrett, co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, in which he discussed how to convert blog readers into book buyers using attraction, retention, conversion, and referrals. Today, in part two of the interview, which I conducted at […]
Chris Garrett on How to Turn Blog Readers Into Book Buyers
As part of this blog’s new focus, this is the first of a series of posts I’m going to publish during January based upon interviews I conducted at BlogWorld & New Media Expo in Los Angeles, CA, in early November 2011. While there I had the opportunity to speak with Chris Garrett, Darren Rowse, Liz […]
New Year, New Look, New Goals
I’m proud to unveil How to Blog a Book’s new design! I hope you like it. It’s cleaner, brighter and aligns with the design of the new How to Blog a Book printed book (which is now available for presale). Plus, it takes the blog to a new level. I have written about starting out […]
What NOT to Do When You Book a Blog
I highly recommend repurposing, or recycling your blog posts into a book. However, you can’t just slap you posts together and say, “Done!” Just this morning I was reading an announcement about a booked blog, one that was repurposed into a book, and thinking, “Wow. This guy has it all wrong.” The blogger and author, […]
Turn a Series of Blog Posts into a Short Book
I often teach a workshop called “How to Write a (Short) Book Fast.” As part of this workshop, I discussing booking a series of blog posts, which means repurposing 10 or 15 posts you’ve written in succession on the same topic. I did this with my book, 10 Days and 10 Ways to Your Best […]
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