If you want to make a positive and meaningful difference in the world, you need a blog. Not only that, you should write a book. With a blog and a book, you can transform many lives every day. I’ve been blogging since 2006. I’ve had as many as five blogs at one time. I started […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]
