Lost of people get ideas for blogs or blogged books. Not so many create the blog and publish posts consistently. In fact, many never begin blogging or, if they do, quit soon after. Today, James Blake offers a quick guide on how to get started with a blog site and sustain your blogging efforts. Hey! Why […]
How to Test Market Your Book Idea with a Blog
I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first time with a way to test market potential books. In other words, a successful blog equals a successfully test marketed book idea. Why? Publishers consider loyal blog readers and subscribers potential buyers of a […]