by D’vorah Lansky, M.Ed.(@marketingwizard) I’m pleased to introduce our guest author, D-vorah Lansky. D’vorah is an author and online book marketing expert and today she’s going to explain how and why we should consider taking our books on virtual tours. Have you taken your book on a tour, around the globe, virtually? If you have, […]
8 Questions to Help Produce and Evaluate a Business Plan for Your Blogged Book
The best way to start any book project, blogged or written some other way, is with a plan. In How to Blog a Book, I suggested you create a business plan for your book prior to writing a word and that you do this by going through what I called the “proposal process.” This entails […]
The 4 Things You Must Do to Succeed as an Indie Author
It seems as if every day blogs, news agencies, radio shows, or podcasts blast out stories of indie authors making bestseller lists somewhere. Yet, the average books sells only 300 printed copies per year. The average ebook author sells only 560 copies per year and doesn’t earn enough to support himself. According to a Digital […]
Do Subscribers Really Matter?
Most bloggers primarily focus on subscribers. One they get traffic to their sites, they want them to subscribe to the blog. But do subscribers really matter? Should this be your primarily focus, especially if you are a published or aspiring author or an author building a business around your book? Not necessarily. Subscribers represent a […]
11 Steps for Successful Query Submission to Publications
If you want expand your reach beyond the internet, consider writing not just your blog or guest posting for other blogs but actually writing for print publications. Yes, print publications still exist, and writing for a few of the many specialty magazines and newsletters could help you build your platform, extend your reach and improve […]
How to Build Platform and Promote Your Book with Articles
All aspiring and published authors should consider themselves journalists. Whether you want to build author platform or you simply want to find ways to promote your book, articles provide an effective promotional element to add to your marketing toolbox. It’s easy enough to simply write articles about the topic of your book “off the top […]
How to Focus Your Blog or Blogged Book on a Topic
Many bloggers simply begin blogging about a topic that interests them. They also may just feel passionate about the subject they first choose to write about. That’s all well and good–if you are just blogging. If you want to blog a book or build a business around a blog or a book, you have to […]
Is Your Blogged Book Idea Unique?
Today I ran into a woman I’ve known for a long time. We aren’t great friends, but our kids used to dance together. We’ve been connected on Facebook for a number of years mostly because of the kids. However, we both had Examiner.com columns. What I didn’t realize was that she also had a blog […]
The Best Business Plan for a Blogged Book (or Any Book)
To conclude this series on building a business around your book, I’d like to write about business plans. Now, I’m not a great one to spout off about business plans, since my business hasn’t had one until recently–and it’s not really quite done yet, if I’m going to be totally honest. (But I’m working on […]
Promotion: How to Get Blurbs for Your Blogged Book
In addition to getting an expert to write a foreword for your blogged book, you will want to have authorities, authors, thought leaders, and other well-known people in your field and in related fields offer short reviews, called testimonials or blurbs, for the front and/or back cover of your book or the inside of your […]
