A platform is a necessity whether you write fiction or nonfiction. It provides the foundation for your promotion plan, which you put to use when your book is released. Without a platform, your promotion plan won’t be effective. But how do you know if your author platform has the visibility, reach, authority, or influence in […]
How to Ensure Your Blog Gets Read and Your Book Sells
To ensure your blogged book gets read and later, when published, sells, begin your project with a Competition Analysis. In this section of your business plan, you take a detailed look at what traditionally published books have been written on your topic and how your book compares to them. This information convinces you—or a publisher—that […]
2 Steps to a Market Analysis for Your Book
If you want to successfully blog and publish a book, you must know your readers. This step in the book blogging process, called a Market Analysis, is essential to your success and to your book’s and blog’s business plan. Without it, you might produce work that attracts totally different readers than you expect or no […]
How to Conduct a Market Analysis for a Blog or Book
Every time I speak about the need for a business plan for a book or blog—or a blogged book—someone asks me the same question: How do you find the market for your book and analyze it? The short answer is: Google it. But there’s more to it than that. First, understand that you need to […]
Make More Money as Multiple-Book Author
Are you patting yourself on the back for producing your first eBook—or even for coming up with your first book idea and for setting the goal of blogging it and publishing it in the near future? Guess what? The majority of authors don’t make any “real” money until they’ve published at least three books! Hybrid […]
Every Virtual Book Tour Needs a Purpose
Most authors plan virtual book tours because they have a book release approaching. Typically, they want to drive up book sales on the day their books hit Amazon. However, trying to produce a bestseller on one day or for one hour is not the only reason to go on a virtual book tour. Neither is […]
How to Organize Your Virtual Book Tour
A virtual book tour provides you with a way to “travel” around the country or the world from the comfort of your home office. However, like any ‘round-the-world trip, which includes a variety of stops with many logistics, you must develop some way to manage all the details once your are one the move. Otherwise, […]
How to Prepare for Your Virtual Book Tour
After completing four of my own virtual book tours, I can tell you from experience that preparation plays a key role in the success of your tour. A discussed previously, you need to choose your tour stops and invite invite hosts, but you also must plan the content you will provide. Additionally, you need to […]
How to Ask Bloggers to Participate in Your Virtual Book Tour
One you’ve chosen the best blog stops for your virtual book tour, it’s time to contact the bloggers and ask them if they are willing to participate in your virtual book tour. You can make these invitations in different ways, but they all require follow up via email and individualization. Plus, this is where the […]
How to Choose Hosts for Your Virtual Book Tour
A virtual book tour revolves around the blogs that participate in this promotional tool. However, you may think you have no control over what blog stops you make. That’s not true. In fact, one of the most important decisions you can make prior to beginning your virtual book tour involves choosing the type of blogs […]
