Wouldn’t you love to get better mileage out of your blog posts? Of course, you would. I bet you typically write a blog post and share it on as many social media sites as possible. That’s it. Nothing more. And then you wonder why you aren’t getting as much traffic or exposure as you’d like. […]
How to Create Brand Loyalty for Your Blogs and Books
To succeed at as a blogger today, you have to think like a business. You have to develop a brand. As you do, you’ll develop brand loyalty, which means your devoted readers pay attention to what you do and say no matter how many other blogs or authors they encounter. In this guest post, Jennifer […]
How to Create a Social Media Marketing Plan for Your Blog
Today bloggers and authors must use social media to market their posts and books. Social media marketing represents an integral part of attracting readers and selling books. In this guest post, Jennifer Brown Banks (@PENPROSPER1) provides the essential elements of any effective social media marketing plan. Plus, several writers add their best social media marketing […]
Five Social Media Strategies to Make Your Book a Bestseller
If you want to create a bestseller, you have to do more than write a good book or a marketable book. You have to promote upon release—and before release. Of course, blogging a book helps promote while you write. But you must use strategies and tools that garner engagement and shares for your posts and […]
How to Market a Book to Millennials
When you market your book, you want to be sure to target those most likely to purchase it. If Millennials (also known as Generation Y) would find your book interesting, you must know where to find and how to get noticed by those born from the early 1980s to around 2000. Today Nick Rojas (@nickarojas), a […]
How to Evaluate the Effectiveness of Your Author Platform
A platform is a necessity whether you write fiction or nonfiction. It provides the foundation for your promotion plan, which you put to use when your book is released. Without a platform, your promotion plan won’t be effective. But how do you know if your author platform has the visibility, reach, authority, or influence in […]
How to Ensure Your Blog Gets Read and Your Book Sells
To ensure your blogged book gets read and later, when published, sells, begin your project with a Competition Analysis. In this section of your business plan, you take a detailed look at what traditionally published books have been written on your topic and how your book compares to them. This information convinces you—or a publisher—that […]
2 Steps to a Market Analysis for Your Book
If you want to successfully blog and publish a book, you must know your readers. This step in the book blogging process, called a Market Analysis, is essential to your success and to your book’s and blog’s business plan. Without it, you might produce work that attracts totally different readers than you expect or no […]
How to Conduct a Market Analysis for a Blog or Book
Every time I speak about the need for a business plan for a book or blog—or a blogged book—someone asks me the same question: How do you find the market for your book and analyze it? The short answer is: Google it. But there’s more to it than that. First, understand that you need to […]
Make More Money as Multiple-Book Author
Are you patting yourself on the back for producing your first eBook—or even for coming up with your first book idea and for setting the goal of blogging it and publishing it in the near future? Guess what? The majority of authors don’t make any “real” money until they’ve published at least three books! Hybrid […]
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