A blog provides a useful tool for writers, especially nonfiction writers. Not only does it help you become discoverable to potential readers, which means book buyers, it also helps you become an expert in your subject area. Plus, it provides you with a way to build a business around your book(s) and your blog. Yes, […]
Three Successful Self-Publishers to Follow Online
Many bloggers choose to self-publish their books, and “indie” publishing can be a good choice…or a bad one…depending upon your goals, skills, and knowledge. However, learning from those who have successfully traveled this publishing path not only educates but helps you decide if it’s the right route for you. That’s why today freelance writer and […]
5 Deadly Landing Page Mistakes to Avoid
Beyond basic blog pages, you need landing pages if you want to sell anything, including your blogged book or booked blog, or build an email list. However, your landing pages won’t do much good if you don’t know the basics of how to create ones that convert visitors into subscribers, book buyers, customers, or clients. […]
Simple Facts And Tips About Marketing Your Book Online
Content marketing provides one of the most—possibly the most—important way to market your book. However, it’s important to know how to produce content effectively if you want your efforts to pay off in book sales. Today Todd Worley (@ToddWorleybc), a blogger, online entrepreneur and Internet marketer, explains the essential elements of marketing your books online, […]
Blog a Book that Creates a Business
The vast majority of authors do not make a living from their books. Most traditionally published books never “earn back” their advances, which mean they don’t sell enough copies to make the authors any money past the initial advance on sales given for writing the book. Most ebooks don’t sell more than about 550 copies […]
Writers Earn More Money as Bloggers
Many writers consider blogging extra work that takes them away from writing. However, blogging not only involves writing—and can lead to a finished manuscript and published book—but also provides you with a way to create a livelihood as a writer. In fact, as a writer you are uniquely equipped to become a successful blogger and […]
Become a Hybrid Blog-to-Book Author
You don’t have to blog your book with only the goal of traditional publishing in mind. Nor do you need to feel you only can self-publish your book. Instead, decide to become a hybrid author and enjoy the benefits of both traditional and indie publishing. It is possible to be both traditionally and self published. […]
3 Steps to Creating an Information Product from Your Blog
The following is an adapted excerpt from How to Blog a Book Revised and Expanded Edition. Here’s a bit of information the book industry doesn’t like to reveal: Books don’t provide a huge source of income. In fact, most authors, with the exception of those who consistently hit the bestseller lists, supplement their book royalties […]
Grow Your Email List with a Virtual Book Tour
Most of you know I’m in the middle of a book tour to help launch the second edition of How to Blog a Book. However, the days of in-person book tours are over. Some authors still do signings at local book stores, but more authors utilize the reach and power of the Internet when they […]
31 Things to Do When You Finish Blogging a Book in a Month
You’ve been blogging your book feverishly for 30 days. What happens after National Book Blogging Month (NaBoBloMo) ends and you complete your blogged book? What do you do with those posts and your blog? Good question. And I’ve got the answer. In fact, I’ve got more than 30 answers to that question. What to Do […]
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