Blogging Basics for Aspiring Authors: Lesson 5 Whether you write a blog or a book you must begin with a core idea. That idea also must be instilled with a sense of purpose that carries both the blog and the book along over time. If the content on your blog and in your book—or in […]
The Correct Blog Posts Length Builds Readership
Blogging Basics for Aspiring Authors: Lesson 3 Over and over again I get asked the same question: How long should my blog posts be? Typically, I answer, “Between 300-500 words.” Today, however, I’d like to answer this question in greater detail because blog post length can, indeed, affect your readership. It’s also an important thing […]
Successful Bloggers Add Value to Readers’ Lives
Blogging Basics for Aspiring Authors: Lesson 2 Every time you write a blog post you must ask yourself one question: Does what I am writing add value to my readers’ lives? If the answer is, “Yes,” you are on your way to success as a blogger. If you are blogging a book, the same holds […]
You Need Courage and Authenticity to Succeed as a Book Blogger
Blogging Basics for Aspiring Authors: Lesson 1 To succeed as a book blogger, or even as a blogger, you need to develop courage. You need to be willing to fearlessly show yourself and your knowledge to the world via your written words. That’s right; no more hiding behind your words. You must use your writing […]
What Is SEO and Should Book Bloggers Care About It?
Bloggers and website owners seem to obsess about search engine optimization (SEO). As a writer or book blogger, you might be wondering, “What the heck is SEO and should I even care about it?” You do need to know what SEO is and care about it to some extent, but if you write a good […]
Will Someone Really Steal Your Idea If You Blog Your Book?
If I had a dollar for each time an aspiring author voiced a concern about his or her blogged book idea getting stolen or actual blog content getting pirated, I’d be rich by now. This fear is similar to the one harbored by a person I know who won’t allow agents to look at his […]
How to Have Impact with Your Blogged Book
With so many books on the market and so many blogs in the blogosphere, how do you make sure your blogged book actually has impact on anyone? How do you make sure each post you publish gets read and, shared—more than just once but thousands of times? I’ve written many times about becoming an author […]
Uniqueness Attracts Blog-to-Book Deals
Content is king! Content is king! Content is king! As bloggers and as aspiring authors, this concept gets drilled into our heads. We are told that writing great posts, articles and manuscripts gets readers to our blogs and attracts agents and publishers. Yet, some bloggers can get blog-to-book deals without writing a single paragraph of […]
10 Ways to Create Posts Without Worry About SEO and Keywords
I coach lots of bloggers and writers who would like to (1) start blogging, (2) develop better blogs or (3) blog a book to make sure they get discovered by a literary agent or publisher. In each of these cases they inevitably inquire how to search engine optimize (SEO) their blog and employ keywords for […]
Google Offers Questions to Help Create Quality Blog Content
It matters little if you are blogging a book or simply blogging, content remains king when it comes to getting traffic to your site. If you are trying to figure out how to create a blog with content that will get noticed, Google has some great advice. In fact, while Google uses certain algorithms to […]
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