While you as an author and blogger need to have authority—or expert status—your blog also needs authority. Blog authority helps your site rise up in search engine results pages and become easily discoverable by your ideal readers. Today Todd Worley (@ToddWorleybc), a blogger, online entrepreneur and Internet marketer, explains the many ways to build authority […]
Share Your Wisdom by Blogging a Book
You’ve begun blogging a short book (or even a long book). Or maybe you decided to blog to build platform for a forthcoming book, to promote a previously released book, or simply to express yourself. You had a lot of momentum when you started, and now… suddenly, you’ve begun to wonder: Do I really have […]
Blog Your Way to Expert Status
A blog provides a useful tool for authors, especially nonfiction authors. Not only does it help you become discoverable to potential readers (which means buyers), it also supports your efforts to become an expert in your subject area. If you are a coach, professional speaker, healer, or entrepreneur—or you own any type of business—you can […]
7 Steps to Boosting Your Business as an Expert Author
A book is the best business card you can hand to potential customers and clients. It might as well say, “I’m the expert on this subject,” right on the cover, which is why becoming an author sends people flocking to do business with you. A book serves as an excellent expert platform element for an […]
Promotion: Getting A Foreword for Your Blogged Book
There are lots of ways to promote your book. Some of them happen long before you book is published as a print or ebook. Since my book is two or three months away from release, I’m currently gearing up for full-force promotion, which will begin in May. Typically, promotion begins about three months before release, […]
