For a blogged book, promotion means, “What are you going to do to tell the cyber world your blog exists?” How will you sell your blog? This is where you add your social hat to your business hat, because to gain readers you must promote yourself and your blog via social networking. Otherwise, how will […]
Markets: Who Will Read Your Blogged Book?
On to the next proposal section included under the “Introduction” heading: Markets. As I mentioned in my last post, you now need to make sure you are wearing your business person hat. No writer’s hats allowed. It’s time to meet your readers or to discover how many readers your blog might be able to […]
Overview: The Features and Benefits of Your Book
Now that you have a pitch, it’s time to actually write the overview of your book. Typically, an overview begins with a paragraph or two that hook the reader. This isn’t much different from an article; the beginning of the overview could be considered your “lead.” Next, insert your pitch. This is followed by a […]
Overview: Why You Want to Write This Book
This may seem like a silly question, but why do you want to blog a book? Think about it…What’s your purpose? You see, your book must share that purpose. It must have a reason to exist. If it doesn’t, no one will show up at your blog to read the posts day after day (the […]
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